DescriptionThe Connect and Engage Digital Upgrades Senior Manager will play a critical role in shaping the future of the Connect and Engage businesses at Ford Motor Company with a primary focus on Digital Upgrades. This position will lead business development efforts for new Digital Upgrades across vehicle lines with a particular focus on retail experiences for both on and offroad as well as crosscarline applications. The ideal candidate will be a selfdirected and accomplished leader with strong business acumen the ability to navigate complex organizational structures and a passion for driving innovation in the automotive industry. This role requires the ability to effectively communicate with and influence senior leadership aligning crossfunctional teams to achieve strategic objectives.
ResponsibilitiesIn this position...
- Business Development Leadership:
- Lead business development activities for new Digital Upgrades initiatives with a primary focus on retail on and offroad experiences.
- Identify evaluate and prioritize new opportunities based on market demand technological feasibility business viability and a deep understanding of the customer.
- Develop and present compelling business cases for new Digital Upgrades including market analysis financial projections and risk assessments.
- Collaborate with engineering product development product management and marketing teams to define Upgrade specifications pricing strategies and launch plans.
- CrossCarline Digital Upgrade Strategy:
- Lead the development of a comprehensive CrossCarline Digital Upgrade Strategy in partnership with the Technology Strategy and Product Management teams.
- Conduct market research and competitive analysis to identify key trends and opportunities in the Digital upgrade space.
- Define target customer segments and develop tailored upgrade offerings to meet their specific needs and preferences.
- Evaluate the viability and scalability of different Digital Upgrade solutions.
- Digital Accessories Strategy:
- Help develop our Digital Accessories strategy.
- Outline the business / market opportunity for hardware and software.
- Strategic Planning & Alignment:
- Provide aligned input to the Cycle Plan ensuring that Digital Upgrade initiatives are integrated into the overall product development roadmap.
- Provide aligned input to the Business Plan ensuring that Digital Upgrade initiatives are aligned with the companys financial goals and objectives.
- Work closely with crossfunctional teams to ensure that Digital Upgrade initiatives are aligned with overall vehicle strategy and brand positioning.
- Business Operations:
- Monitor the performance of inmarket Digital Upgrades and identify opportunities to improve their profitability and customer satisfaction.
- Define monitor and analyze KPIs of Digital Upgrades that are in market.
- Collaborate with marketing on initiatives to promote the Digital Upgrades via CRM social events etc. and support dealer awareness initiatives.
- Identify and integrate Digital Upgrades into new sales channels.
- Market Research & Analysis:
- Coordinate overall upgrades research studies in partnership with marketing and Global Consumer Insights (GCI) teams.
- Analyze market trends customer feedback and competitive offerings to identify new upgrade opportunities and inform product development decisions.
- Develop and maintain a deep understanding of the evolving landscape of connected vehicle services and Digital Upgrades.
- CrossFunctional Collaboration & Influence:
- Work closely with engineering product development IT marketing sales finance and other key partners to ensure the successful development and launch of new upgrades.
- Partner with Integrated Services Strategy team to provide consistent support for vehicle program teams representing the Digital Upgrades business.
- Build strong relationships with key stakeholders across the organization and effectively communicate the value proposition of digital upgrades.
- Navigate Fords internal processes and procedures to help secure necessary approvals and resources for upgrade initiatives.
- Strategic Study Leadership:
- Provide focused leadership for any applicable strategic studies involving Digital Upgrades.
- Help develop a compelling vision for the future of Digital Upgrades across various vehicle architectures working closely with Digital Product Design and Engineering teams.
QualificationsYoull have...
- Bachelors degree in Engineering Business or a related field.
- 7 years of experience in product management business development strategy consulting or a related field.
Even better you may have...
- MBA or other relevant advanced degree strongly preferred.
- Proven track record of successfully launching new products or services.
- Strong understanding of the automotive industry including vehicle technology market trends and competitive landscape.
- Excellent analytical problemsolving and decisionmaking skills.
- Exceptional communication presentation and interpersonal skills.
- Ability to effectively communicate with and influence senior leadership.
- Demonstrated ability to work effectively in a crossfunctional team environment.
- Proficiency in financial modeling and business case development.
- Selfdirected and highly motivated with a strong sense of ownership and accountability.
- Comfortable with ambiguity and able to thrive in a fastpaced dynamic environment.
You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!
As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
Immediate medical dental vision and prescription drug coverage
Flexible family care days paid parental leave new parent rampup programs subsidized backup child care and more
Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays including the week between Christmas and New Years Day
Paid time off and the option to purchase additional vacation time.
This position is a leadership level 5.
For more information on salary and benefits click here: sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran status. In the United States if you need a reasonable accommodation for the online application process due to a disability please call.
Onsite work of up to three days per week may be required for candidates within commuting distance of a Ford hub location.
#LIHybrid #CS2
Required Experience:
Senior Manager