Research Assistant
Job Description
The Research Assistant is a member of MarCom Groups Strategy Research and Analytics department and will be responsible for assisting the Research Analyst in collecting analyzing and interpreting market data on consumers competitors and industry trends to provide actionable insights that inform marketing strategies product development and business decisions. They will conduct surveys focus groups and data analysis to identify potential markets customer preferences and market opportunities ultimately helping companies understand their market position and optimize marketing campaigns.
Supervisory Responsibilities
- The Research Assistant position does not supervise other employees.
Duties & Responsibilities
- Work closely with different departments (marketing finance product development etc.) to provide datadriven insights and support strategic initiatives.
- Monitor industry developments and market dynamics to identify emerging trends and potential opportunities.
- Manage research projects from conception to completion including setting timelines defining research objectives following budgetary requirements and ensuring quality standards.
- Understand and adhere to all compliance requirements policies and procedures associated with conducting qualitative research for the general public and federal employees.
- Work with the client to develop research goals and key research questions and to identify appropriate metrics to measure success.
- Conduct thorough research through surveys interviews focus groups market studies competitor analysis and data mining to gather relevant information.
- Develop write and administer surveys and analyze results.
- Develop reports and present findings to internal teams leadership and clients.
Knowledge Skills & Abilities
- Excellent writing and editing skills
- Ability to function effectively in a fastpaced teamoriented environment
- Strong ability to interpret complex data identify patterns and draw meaningful conclusions.
- Knowledge of customer research psychological research and market research
- Knowledge of qualitative research processes and procedures
- Knowledge of qualitative and quantitative data collection
Education & Experience
- Bachelors degree in the social sciences or a related field
- 3 years of professional experience conducting qualitative research
- Experience navigating federal requirements for research projects (desired)
- Experience researching for marketing and advertising and/or recruitment marketing (desired)
- Proficiency in data analysis tools spreadsheets and presentation software.
MarCom Group utilizes our own internal Talent Acquisition Organization to fill our employment needs. If you are contacted over the phone or emailed by a company listing a MarCom Group job and requesting your personal information allegedly on MarCom Groups behalf please do not respond.
MarCom Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex pregnancy sexual orientation gender identity national origin age protected veteran status or disability status.
Required Experience:
Senior IC