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You will be updated with latest job alerts via emailThe Manager of Web Strategy is a senior member of the institutional Marketing and Communications team. The Manager of Web Strategy works closely with the Director of Marketing and other Marketing and Communications (Marcom) lead as the Universitys principal Web architect in the strategic development of an outstanding online presence that increases the reputation and profile for TRU and creates an effective tool for prospective and current students.
The position helps create and lead the translation of TRUs marketing and communication strategies and priorities into a credible engaging and highly motivating presence in all online channels most importantly the institutional website. As such the Manager of Web Strategy is responsible for the development and continuous improvement of all website features including content information architecture data collection and analysis and web design.
Effective collaboration with other areas is core to the position. On an ongoing basis the Manager of Web Strategy must evaluate and work with other TRU departments to optimize improve and update their web presence on both a proactive and a responsive basis. He or she must keep abreast of communicate and inspire consistent integration of web development and marketing best practices trends and leadingedge innovations in all TRU online properties including social media as appropriate for the university.
The Manager of Web Strategy leads the development and implementation of strategies to ensure that the university and its departments effectively leverage the resources and capabilities of the web to enable and enhance recruitment and retention efforts of the University. In concert with this effort the role provides sound leadership and advice to ensure that policies and practices promote consistently highquality content design and navigation to support the vision mission and image of TRU to its online audiences.
MAJOR RESPONSIBILITIES
REPORTS TO
Associate VicePresident Marketing and Communications
REQUIRED KNOWLEDGE/SKILLS
*Hiring of ongoing Manager of Web Strategy is subject to budget approval*
Required Experience:
Manager
Full Time