OVERVIEW
The Market Director Europe is responsible for the development and market performance for all company products in the European markets and the strategic and operational management of franchise dealers within the market.
- Manages a department of 10 15 people with 6 direct reports and a total dealer network size of 40 45
- Responsible for up to 25% of the companys sales performance
- Collaborates closely with all functions within the business
- Interfaces as the principal representative of the subregion with customers dealers General Managers and staff VIPs agencies trade associations as well as occasionally with press and media agencies
Scope of Job
- Provides strategic direction and leadership to deliver business objectives and required future change
- Leads business compliance within the subregion in line with corporate or legislative change whilst ensuring that all subsequent opportunities are fully realised
- Manages the overall relationship between dealers company subregional and all relevant central functions
- Ensures network confidence support and understanding for the Aston Martin brand direction
- Oversees dealer business planning and alignment to overall company goals and business plans
- Oversees implementation of all local in territory marketing activities
- Establishes and ensures dealers operate within required Aston Martin standards and processes
- Develops new and timeless business areas
Duties and Responsibilities
- Provides subregional leadership for team
- Works and is involved with central policy to ensure subregional input as required and subsequently upon agreement ensure business goals and objectives are effectively communicated and understood at all levels
- Manages the overall relationship between dealers company and subregion
- Ensures effective communication business planning discussions and mediation through individual dealer meetings and team meetings
- Leads business compliance within the subregion in line with corporate or legislative change
- Leads any change or impacts to the subregional perspective through discussion and development meetings
- Oversees dealer business planning to align to company targets
- Plans and ensures network confidence support and understanding for the Aston Martin brand direction
- Oversees development and implementation of all local in territory marketing activities
- Aligns subregional marketing plan to central marketing strategy and activities. Ensures maximum utilisation of marketing and PR output across all territories avoiding duplication of cost and effort to align to sales objections. Ensures all marketing programmes and activities are effectively communicated and understood by all dealers
- Establishes and ensures dealers operate within the required Aston Martin Standards and Processes
- Attends to individual or team issues including recruitment PDRs personal issues and general communication throughout the team
- Develops team members to deliver company results whilst consistently increasing individual performance and capabilities
Dimensions and Limits of Authority
- Operates within an overall assigned budget (variable marketing and selling)
- Performance management of dealers within recommendations and when continuing failure
- Recruit and recommend employment of team members
- Financial resolution of customer issues
Qualifications
- Degreelevel intellect
- Entrepreneurial flair and vision
- Ability to communicate at all levels
- Selfmotivation
- Strong and visionary leader
- Experience with manufacturer/importer and dealer operations at Senior Management level
- Solutiondriven approach
GRADE: SM
Belong at Aston Martin
We understand that the incredible beauty craft and art that defines an Aston Martin comes from the inclusion of our amazing people.
We welcome the unique contributions that you can bring in terms of your education opinions culture ethnicity race sex gender identity and expression nation of origin age languages spoken colour religion disability sexual orientation and beliefs. We celebrate diversity and are seeking applicants who can bring something different.
Please speak to us if you need anything to support applying with us.
The post holder will be required to comply with all policies and procedures issued by and on behalf of Aston Martin Lagonda Ltd
Required Experience:
Director