Senior Brand Marketing Manager (f/m/d)
Senior Brand Marketing Manager (f/m/d)
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Job Description
Excited to redefine the future of brand marketing As our Senior Brand Marketing Manager youll play a pivotal role in crafting and defining AutoScout24s brand identity. From bold social media campaigns to highend TV spots for streaming platforms youll be at the forefront of building a brand that people trust and love.
Our approach combines creative branding with measurable performancea Brandformance strategyensuring that all initiatives deliver both emotional impact and datadriven results. Youll not only shape the brand story but also use analytics to measure success refine strategies and maximize the effectiveness of campaigns.
This is your chance to own the brand strategy drive creative innovation and make a tangible impact across European markets. Youll play a central role in increasing awareness building brand equity setting KPIs and creating longterm value. If youre ready to bring fresh ideas a strategic mindset and a love for storytelling and numbers to the table we want you on board!
What Youll Do
- Lead Campaigns That Inspire: Develop and execute standout brand campaigns from concept to launch ensuring maximum impact across online and offline channels.
- Own the Brand Identity: Be the guardian of our brand positioning tone of voice messaging and visual identity ensuring consistency and excellence across all touchpoints.
- Produce HighEnd Creative Work: Collaborate with creative agencies to produce scrollstopping social media content and premium video spots for TV and streaming platforms.
- Collaborate Across Borders: Work closely with European country teams to ensure campaigns are locally relevant while staying true to the overarching brand strategy.
- Track and Optimize Performance: Use datadriven insights to measure the success of campaigns and refine strategies for even better results.
- Foster CrossTeam Collaboration: Partner with teams across Product Social Media and Communications to ensure brand integration at every level.
What Were Looking For
- Experience: minimum 35 years in brand marketing campaign management or a related field ideally in a B2C environment.
- Creative Vision: You have a knack for creating innovative campaigns and visuals that leave a lasting impression.
- Strategic Thinking: You understand how to align brand strategy with business goals and market trends.
- Analytical Mindset: Youre comfortable with data using it to measure success and inform decisions.
- Language Skills: Fluent in German and Englishyoull need both to collaborate effectively and deliver impactful campaigns
AutoScout24 offers benefits that enable our employees to work as independently and effectively as possible. We provide a hybrid work model flexible working hours 30 days of paid vacation and modern office spaces to name just a few of our benefits. Our goal is to create a stimulating work environment where you can reach your full potential.
If this description appeals to you but you have doubts about whether your skills meet our requirements: We value personality ambition and an openminded perspective. Dont hesitate to get in touch with us and showcase your personal strengths.
At AutoScout24 we welcome diverse lifestyles and cultural backgrounds. We see diversity as a strength. We know that mixed teams work more successfully. Our organization consists of more than 50 different nationalities all working together respectfully and as equals.
Required Experience:
Manager
Employment Type
Full Time
