App Marketing Manager
App Marketing Manager
Posted on :
03-05-2025
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1 Vacancy
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Job Description
Job Title: App Marketing Manager/Executive
Experience: 35 years in app marketing preferably for consumerfacing apps.
Location: Kota (Rajasthan)
Industry: ELearning
Key Responsibilities:
Develop Marketing Strategies:
- Create and implement strategies to promote the app increase downloads and drive user engagement.
User Acquisition Campaigns:
- Run campaigns across social media SEM influencer partnerships display ads and app store optimization (ASO).
Analytics & Optimization:
- Monitor campaign performance using tools like Google Analytics or Singular and optimize to improve KPIs (e.g. conversions retention lifetime value).
Content Creation:
- Collaborate with teams to create apprelated content such as app store descriptions videos blogs and social media posts.
App Store Optimization (ASO):
- Optimize app store listings conduct keyword research and run A/B tests to boost organic downloads.
User Engagement & Retention:
- Use strategies like push notifications inapp messaging email campaigns and loyalty programs to retain users.
Performance Reporting:
- Prepare reports to evaluate marketing performance and suggest improvements.
Market Research & Trends:
- Stay updated on mobile app industry trends competitors and technologies to identify opportunities.
UI/UX Coordination:
- Collaborate with developers to implement UX/UI improvements based on user insights.
Qualifications:
Education:
- Bachelor s degree in Marketing Business Administration or a related field (MBA is a plus).
Experience:
- 3 years in app marketing preferably for consumerfacing apps.
Skills:
- Knowledge of app ecosystems (Apple App Store Google Play Store).
- Proficiency in SEM social media ads email marketing and analytics tools.
- Creative thinker with strong analytical and reporting skills
campaigns,analytics tools,app marketing,email marketing,market research,app store optimization (aso),app store optimization,campaign management,performance reporting,sem,ui/ux coordination,user acquisition,analytics,user engagement,social media ads,content creation,app store,mobile app marketing,optimization
Employment Type
Full Time
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