CRM Analyst

Amplifon Americas parent company to MiracleEarand Amplifon Hearing Healthcare a global leader in hearing health care has a strong demand for an authentic creative diverse and versatile candidate for ourCRM Analyst role. We are looking for someone who isforwardthinkingto help us strive towardseveryday excellencewhile focusing oncustomer devotionandpersonal impactto ensure we areacting responsiblyin everything we do.

In this role you will support the development and execution of our comprehensive multi and omnichannel CRM strategies to achieve revenue goals for the CRM program and MiracleEar organization. You will drive improved customer retention purchase rates and engagement with the brand. You will have the opportunity to collaborate within marketing across the organization globally and with our franchisees.

Key Responsibilities:

• Develop and execute multichannel marketing campaigns (direct mail email SMS call center etc.) to drive awareness engagement and conversion with target audiences.
• Ensure execution excellence by owning alignment across internal and external teams and managing the Quality Assurance process leveraging weekly and monthly campaign planning and crossfunctional meetings.
• Manage relationships with key external vendors (i.e. campaign configuration SMS services data hygiene).
• Assess campaign design and performance through impact analysis trend monitoring and testing to optimize effectiveness.
• Collaborate on strategies to utilize customer segmentation 1:1 marketing and dynamic content strategies based on insights and analytics.
• Research and project manage new program opportunities in partnership with the broader team to improve CRM effectiveness and drive customer retention.

Qualifications in this role include but are not limited to:

• Bachelors degree in marketing analytics or related field.
• 5 years of experience managing or supporting multichannel marketing campaigns.
• Strong proficiency in Microsoft Excel including advanced functions (VLOOKUP pivot tables).
• Knowledge of logicbased campaign structures (Boolean Fork Union If/Than/Or etc.)
• Proven ability to analyze data identify opportunities and translate insights into actionable recommendations.
• Experience managing complex marketing programs including segmentation targeting testing performance measurement and feasibility support.

Preferred Experience and Skills:

• Strong analytical mindset with attention to detail and problemsolving skills.
• Ability to operate independently adapt to change and focus on finding solutions.
• Excellent communication skills with the ability to convey complex strategies and technical execution to senior leaders.
• Experience with client support/services crossfunctional teams and working in a franchise organization (preferred but not required).
• Familiarity with marketing channels such as direct mail email SMS and call centers (a plus but not required).
• Experience with Adobe Marketing Cloud (a plus but not required).

Compensation: Based on qualifications we anticipate the hiring range will be$85000$95000

Benefits Offered:

• Medical Dental Vision 401(k) with company match generous vacation safe and sick leave paid holidays in addition to other benefits.
• Flexible work arrangements to help support your work/life balance.
• Paid time off dedicated to volunteering and giving back to the communities where we live and work.
• Expand your experience by taking advantage of our global mobility opportunities.

About Us:

Amplifon parent company to MiracleEar and Amplifon Hearing Healthcare is the global leader in the Hearing Care Retail market. We have 70 years of history behind us and we continue to invest and innovate to make more possible every day. With a global presence spanning 26 countries our team of over 19400 passionate professionals are on a mission to help people rediscover the emotions of sound. Amplifon Americas defined as Canada Latin America and the United States is the largest market in the organization with significant growth potential over the next several years.

MiracleEar has led the way in innovation and customer service helping over 50 million people with hearing loss. We operate over 1500 franchised and corporately owned retail clinics across the United States and take pride in offering solutions that enhance our customers quality of life.

We are an equal opportunity employer and value diversity at our company. We do not discriminateon the basis ofrace religion color national origin gender sexual orientation age marital status veteran status or disability status. If selected for an interview please advise our Human Resources team if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.

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