Sr. Manager, Shopper Marketing
Sr. Manager, Shopper Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
fairlife LLC is a Chicagobased nutrition company that creates greattasting nutritionrich and dairy products to nourish consumers.
With nearly $3B in annual retail sales fairlifes portfolio of delicious lactosefree real dairy products includes: fairlife ultrafiltered milk; Core Power High Protein Shakes a sports nutrition drink to support postworkout recovery; fairlife nutrition plan a nutrition shake to support the journey to better health.
A wholly owned subsidiary of The CocaCola company fairlife LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.
To learn more about fairlife and its complete line of products please visit .
job purpose:
The Shopper Marketing Senior Manager will lead the design activation and execution of customer program strategies and retail media initiatives with the goals of enhancing brand equity driving recruitment trial and sales.
The ideal candidate is a passionate and proactive shopper marketing leader who excels at organizing and driving plans while working closely with internal and external stakeholders. This role will involve partnering with Brand eCommerce Sales Commercial and Connections teams across fairlife and the CocaCola Company as well as collaborating with valued retail partners and agencies. A high degree of intellectual curiosity strong attention to detail and enthusiasm for new initiatives are essential for success in this role.
responsibilities:
Customer Marketing Programs:
- Develop plans and lead inmarket execution of customer marketing programming for fairlife brand portfolio: UltraFiltered Milk (UFM) 52 oz and 14 oz Core Power and Nutrition Plan at key Customers including: Walmart Convenience Retail top customers Drug (Walgreens and CVS) and Club (BJs Sams Costco).
- Develop and manage briefing process with agency and partners.
Retail Media Strategy:
- Lead the development and execution of retail media strategies and campaigns ensuring the effective use of media channels; continuously optimize by testing and learning which tactics and audiences drive key performance indicators.
Partnership Management:
- Present retail media plans (annual and longrange) at Joint Business Plan and Customer meetings in partnership with Sales Commercial and CocaCola Customer Marketing.
- Liaise with agencies and retail media networks to ensure the execution of highquality and impactful marketing programs.
Performance Management and Optimization:
- Collaborate with commerce marketing mix modeling agency to measure the effectiveness and efficiency of shopper marketing and retail media initiatives.
- Partner with brand marketing on integration of commerce measurement data for holistic funnel marketing mix model.
Shopper Marketing Strategy:
- Develop shopper strategies and creative for pillar programs in collaboration with brand team that are grounded in shopper insights aligned with customer objectives and aligned with brand strategies.
Budget Management:
- Manage the shopper marketing budget ensuring accurate records and regular updates to key functional areas.
People Management:
- Drive team success through talent management and development.
skills/qualifications required:
- 7 years of strong CPG experience in the areas of shopper marketing customer marketing or retail media
- Bachelors degree in business marketing or any other related degree or equivalent work experience.
- Ability to handle ambiguity and work in a fast paced entrepreneurial environment
- Extensive experience and proven track record for planning executing and optimizing customer marketing programs and retail media plans
- Strong strategic thinking and problemsolving capabilities
- Organizational and planning skills with the ability to multitask and prioritize
- Ability to work independently and collaboratively across multiple groups
- Excellent verbal written presentation and interpersonal communication skills with the ability to influence and collaborate with customers sales partners and brand partners
- Strong campaign performance measurement experience
- Experience presenting strategic initiatives to senior level leadership internally and externally
position location: Chicago IL
reports to: Shopper Marketing Senior Director
travel requirements: 20% including occasional evenings
fairlife LLC is an equal opportunity employer. We do not discriminate on the basis ofrace color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on jobrelated factors.
In addition to its nondiscrimination commitment the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us please email.
Required Experience:
Manager
Employment Type
Full Time
