Marketing Specialist, Global (I/O)
Marketing Specialist, Global (I/O)
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Job Description
The Marketing Specialist Global is responsible for developing and implementing international marketing initiatives that support student recruitment and engagement from target regions worldwide. This role involves collaborating with internal stakeholders analyzing market trends and executing datadriven marketing strategies across multiple channels. The Marketing SpecialistGlobal will play a pivotal role in promoting Sheridans brand and programs to an international audience enhancing visibility and increasing enrollment from key international markets.
What Youll be Doing
- Developing and managing paid campaigns across social media platforms (Facebook Instagram LinkedIn) tailored to key international markets and recruitment cycles;
- Collaborating with digital marketing and analytics teams to conduct A/B testing optimizingad performance and ensuringcampaigns meet KPIs;
- Preparing and maintaining a content calendar for international marketing campaigns ensuring alignment with recruitment goals and seasonal trends;
- Tracking and managing campaign budgets providing recommendations for costeffective media spend and adjusting allocations based on performance;
- Ensuring that all campaign assets (e.g. visuals ad copy video) are consistent with Sheridans brand guidelines and resonate with global audiences;
- Conducting regular research on international student trends and behaviors to inform campaign strategies staying attuned to industry trends like videofirst content influencer partnerships and interactive marketing;
- Preparing marketspecific insights for the marketing team highlighting emerging trends shifting demographics and new opportunities for recruitment;
- Assisting in the development of quarterly presentations that review marketing outcomes key learnings and strategic adjustments for upcoming campaigns;
- Working with the admissions and program teams to align campaign messages with current admission cycles eligibility requirements and program updates;
- Scheduling regular meetings with internal clients (e.g. faculty recruitment teams) to discuss campaign objectives report on outcomes and gather feedback;
- Collaborating with copywriters and designers to create culturally relevant content that appeals to prospective international students;
- Developing localized content for Sheridans website social media and email campaigns that addresses unique aspects of each target market;
- Maintaining detailed records of campaign metrics including clickthrough rates engagement levels conversions and cost per lead across all channels;
- Producing monthly and quarterly performance reports providing insights into the effectiveness of tactics and recommendations for improvements;
- Performing other related duties as assigned.
About You
You have the skills and knowledge to work with an increasingly diverse student and staff population as well as a proven commitment to antioppression equity and inclusion.
Your excellent organizational skills allow you the ability to work independently meet deadlines coordinate several projects/programs simultaneously in response to changing/conflicting priorities.
You bring marketing communications planning and project management skills with the ability to elicit accurate information present recommendations and results to stakeholders.
Your research and analysis skills enable you to facilitate the measurement interpretation and presentation of information/data.
The candidate will also meet the following qualifications:
- Minimum 3year diploma or degree in Marketing Communications Multimedia Graphic Design Business or a related field.
- A minimum of three years of experience in global or international marketing preferably within higher education or a similarly complex sector with(equivalences to be considered):
- A proven track record of implementing digital and multichannel marketing campaigns with measurable success in international student recruitment or comparable fields.
- Experience with international media buying working with agencies and managing relationships with thirdparty vendors for marketing support.
- A background in content adaptation and development for diverse audiences including familiarity with cultural nuances and regional preferences.
- Strong knowledge of digital marketing platforms (Google Ads social media advertising and CRM systems).
- Proficiency in data analysis tools to measure campaign performance identify trends and derive actionable insights.
- Familiarity with marketing automation email platforms and CRM tools such as Salesforce.
- Highly organized with exceptional project management abilities to balance multiple campaigns deadlines and priorities.
Who We Are
Every member of the Sheridan community is passionate about the transformational role we play in peoples lives. Our strategic plan Sheridan 2027: Forging the Future ( charts a path towards a new groundbreaking model of higher education that reshapes postsecondary education and better prepares students for the future. We are committed to demonstrably advancing equity diversity and inclusivity. Diversity is our strength and fuels our commitment to excellence. Across our campuses were making meaningful strides towards developing an equitable and inclusive community.
- For more information visit: Why Work at Sheridan
Other Details
Faculty/Department: Communications Public Affairs and Marketing
Primary Work/Campus Location: Trafalgar (may be assigned activities at any Sheridan campus)
Work Categorization: Hybrid Position Onsite at least 3 days/week
Reference #: J
Employee Group: Support Staff I/O
Payband: J
Hourly Range: $42.56 $49.34
Hours/Week: 37.5 hours
Hours: 8:30 am 5:00 pm
Application Deadline: May 7 2025
Application Details: This is a temporarycontract that may continue up to 2 years. This position has been reposted to welcome additional candidates. Previous candidates are not required to reapply.
Sheridan is deeply committed to implementing the Calls to Action framed by the Truth and Reconciliation Commission. We acknowledge that we live and work on the traditional territory of the Mississaugas of the Credit First Nations Anishinaabe Nation HuronWendat and the Haudenosaunee Confederacy. Sheridan is situated on these lands and it is our collective responsibility to honour and respect those who have gone before us those who are here and those who have yet to come. We are grateful for the opportunity to be working on this land.
Sheridan values the diverse and intersectional identities of its students faculty and staff. Sheridan regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. Sheridan seeks applicants who embrace our values of equity antiracism and inclusion. As such we encourage applications from qualified candidates who have been historically disadvantaged and marginalized including those who identify as First Nations Mtis and/or Inuit/Inuk Black members of racialized communities persons with disabilities women and/or 2SLGBTQ.
Sheridan will provide job applicants with accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. To request accommodation please contact Human Resources.
You may be asked to provide copies of your educational credentials at the time of interview. Upon hire we require official confirmation of educational credentials and Canadian equivalency assessments if applicable.
Required Experience:
Exec
Employment Type
Unclear
