POSITION: Social Media Manager
COMPANY: Melanin Money
REPORTING TO: George Acheampong CoFounder
STATUS: FT Employee (W2)
COMPENSATION: $/yr based on experience
BENEFITS: Health and personal life insurance generous holiday allowance financial planning services flexible schedule remote
LOCATION: Remote; core business hours are 9AM6PM ET with flexibility for extended hours (50) and weekend availability during launches and events; open to US residents with a preference for applicants in ET or CT; must be available to travel 34 times per year
START DATE: May 27 2025
APPLICATIONS ACCEPTED THROUGH: May 8 2025
ABOUT THE SOCIAL MEDIA MANAGER POSITION
At Melanin Money we are on a mission to close the Wealth Gap by $100 billion by helping one hundred thousand people of color achieve their first $1 million in net worth. Through curriculum community and coaching we help people of color build wealth so that they can live the life they always dreamed of.
We are excited to be searching for an experienced Social Media Manager with a strong analytical and creative skillset to join our championship team! This is not an entrylevel role. The candidate who joins us has a minimum of 3 years of previous experience in a social media management role along with a proven track record of leveraging datadriven strategies to achieve measurable growth supported by a portfolio of successful campaigns.
This is a remote fulltime employee role open to US residents with a strong preference for applicants located in Eastern or Central Time Zones. Candidates must be able to work during our business hours (9AM6PM ET MonFri) with some weekend flexibility and increased hours during launches and must be available to travel 34 times per year.
YOURE PERFECT FOR MELANIN MONEY IF...
- Datadriven social media strategy is your superpower; you are obsessed with digging into the data in realtime and figuring out how you can adjust tactics to improve results.
- You are equal parts analytical thinker and creative storytelleryou dont just post content you align content with broader business goals craft narratives with purpose and measure their impact in real time.
- Youre an integrative thinker. You know how to connect a strong brand narrative with a resultsdriven organic social strategy across Instagram TikTok Facebook and LinkedIn.
- You have a sharp eye for design and know how to create onbrand visually compelling Canva graphics that align with current trends and drive engagement.
- You can take existing footage and turn it into polished social contenttrimming clips adding text overlays and pairing it with trending audio like a pro.
- You deeply understand how to maximize organic reachyou know how to leverage platformspecific features (like Reels Stories LinkedIn Articles etc.) to drive meaningful engagement and sustainable growth.
- You are obsessed with staying ahead of the curveyou track emerging social media trends platform updates and algorithm changes and proactively incorporate new ideas into your strategy to keep content relevant and engaging.
- You can confidently interpret platform analytics across Instagram TikTok Facebook and LinkedIn turning raw data into actionable insights that directly inform content strategy.
- You thrive in a highly autonomous role. Youre selfsufficient resourceful and independently take action to move goals forward.
- You have a strong internal compass and know how to confidently pivot projects when approvals are delayed while still looping in the right people with clarity and tact.
- You trust your expertise. You can run with a vision shift priorities with agility and confidently share ideas around content and tactics to improve results.
- Youre proactive and highly organizedyou know your way around a work management tool and thrive in a fastmoving remote environment.
- You care deeply about integrity. You take full ownership of your work your word and the way you show up professionally.
- Youre a team player with a collaborative spirit whether that means partnering with a videographer or collaborating with other departmentsyou bring others in to elevate the vision and bring social strategy to life.
- You are genuinely excited to be part of our mission to close the wealth gap for people of color and empower aspiring Melanin Millionaires and youre ready to use your gifts to help scale that message across the world.
- You have at least 3 years of proven success in a social media management or similar role (this is a requirement).
- You have at least 1 year of experience working on a fully remote crossfunctional team (not required but a plus).
- You have a solid understanding of the financial landscape and can confidently curate relevant and credible content (this is a requirement).
- You have familiarity or some experience with the coaching space and can create content that connects with audiences builds trust and inspires action.
RESPONSIBILITIES
Social Media Strategy Campaign Planning
- Translate the highlevel marketing strategy (provided by the Director of Marketing) into actionable social media tactics that align with broader business objectives and drive engagement traffic and lead generation.
- Strategize content types and posting approaches aligned with platformspecific trends and audience behaviors to maximize organic reach and engagement.
- Continuously stay informed about new platform features best practices and emerging social media strategies to keep Melanin Moneys digital presence innovative and effective.
- Curate and monitor a shortlist of highperforming social media pages and market leaders to stay on top of emerging tactics and trends.
- Incorporate relevant trend insights to propose new campaign ideas and guide tactical adjustments (e.g. If we post X I anticipate Y results).
- Adjust tactics in real time based on data performance and campaign feedback to ensure goals are met.
Content Creation Repurposing
- Design onbrand graphics for newsrelated posts member spotlights and merchandise promotions on the Melanin Money page.
- Edit video content by adding text overlays incorporating trending audio and transforming behindthescenes footage into engaging relatable posts.
- Produce three to five shortform videos (e.g. Reels) per podcast episode release aligned with the publishing calendar.
- Create graphic carousel posts and repurpose Reels and video content from external sources to drive engagement.
- Regularly create and refresh content assets to sustain evergreen content strategies and campaignspecific initiatives.
- Repurpose existing content (emails blog posts videos) into platformoptimized formats to maximize reach visibility and content lifecycle.
- Curate credible onbrand content that resonates with audiences in the financial empowerment and coaching spaces ensuring relevance and trustworthiness.
- Collaborate with videographers designers and crossfunctional teammates to ensure cohesive execution of content strategies.
Content Publishing Calendar Management
- Schedule post and proof all social content to ensure errorfree timely publishing aligned with the editorial calendar and brand standards.
- Take proactive ownership over publishing timelines and project deliverables ensuring steady progress even when awaiting external approvals.
- Manage and maintain the content calendar to ensure daily posting on designated platforms (Instagram TikTok Facebook LinkedIn).
- Adjust posting frequency during active campaigns scaling up to multiple posts per day when necessary.
- Ensure timely posting aligned with the broader campaign calendar including occasional weekend content for major launches or events.
- Maintain organized content libraries and archives ensuring assets are easily accessible uptodate and aligned with ongoing campaigns and brand standards.
- Maintain uptodate task progress and status visibility within the teams project management system () ensuring alignment with publishing deadlines and campaign goals.
Community Management Engagement
- Engage daily across all social media platforms and in relevant groups by responding to DMs mentions comments and initiating conversations to foster organic community growth and strengthen audience relationships.
- Monitor audience feedback and sentiment using insights to guide future content creation and engagement strategies.
Analytics Performance Optimization
- Deliver weekly performance reports highlighting key metrics trends and actionable insights.
- Analyze platform analytics to assess whats working whats not and pivot content strategy accordingly.
- Track progress toward campaign KPIs (e.g. lead generation) and iterate plans based on realtime performance data.
- Provide strategic feedback and recommendations to the Director of Marketing when performance targets are offtrack suggesting tactical shifts supported by data.
TOOLS YOULL USE
Canva Circle Facebook Instagram LinkedIn Shorby Slack TikTok Threads Zoom
ABOUT THE FOUNDERS MELANIN MONEY
George Acheampong is a finance and entrepreneurship thought leader and CoFounder of Melanin Money. With over a decade of experience as a financial advisor and wealth planner he is also the Founder and Managing Partner of Capitalwize LLC a Financial Planning and Investment Management Firm.
Carter Cofield is a Certified Public Accountant (CPA) Personal Financial Specialist (PFS) and CoFounder at Melanin Money. He is also the Lead Advisor at Cofield Advisors LLC and has devoted his professional journey to empowering entrepreneurs to thrive by strategically navigating their taxes.
Melanin Money is the #1 Brand for wealth builders of color creating a space curated exclusively to serve aspiring and current 1st Generation Melanin millionaireshelping them become legacy leavers for their families.
OUR CORE VALUES
- INNOVATION: We never settle for doing things the old way. We stay curious about how we can make things more seamless refined and worldclass for our clients.
- COLLABORATION: We operate as a team. We provide support to one another. We help each other and express empathy.
- EXCELLENCE: We set the standard. We dont check the box and do anything status quo. We make it clear that we are the market leaders in all that we do.
- INTEGRITY: We do the right thing the right way. We dont take shortcuts because it only comes back to bite later on.
- ACCOUNTABILITY: We do what we say we are going to do when we say we are going to do it. When things dont go as planned we take ownership and fix it immediately instead of waiting and pointing blame.
>> APPLY by MAY 8 2025.
Melanin Money is an equalopportunity employer. We are committed to creating an inclusive and diverse workplace where all employees are treated with respect and dignity. We provide equal employment opportunities to all individuals without regard to race color religion gender gender identity or expression sexual orientation national origin disability neurodiversity age veteran status military service political affiliation or any other characteristic protected by law. We encourage applicants of all backgrounds to apply. If you need assistance or accommodation due to a disability you may contact us at:
This job description is not allinclusive and certain activities duties or responsibilities may be required of the employee as needed.
Melanin Money Enterprises LLC is committed to providing a safe productive and ethical workplace for all employees. As part of our hiring process all job offers are contingent upon the successful completion of a background check and/or drug test.
Background Check: The background check may include but is not limited to verification of employment history educational credentials references criminal history and any other relevant information to determine your qualifications and suitability for the position. By submitting your application you authorize our company or its designated agents to perform such checks.
Drug Test: As part of our preemployment process candidates may be required to undergo drug testing. The test will screen for the presence of illegal substances and will be conducted in accordance with applicable federal state and local laws. A positive test result or refusal to submit to the test may result in withdrawal of the job offer.
Confidentiality: All information obtained through the background check and/or drug test will be treated confidentially and used solely for the purpose of determining suitability for employment with Melanin Money Enterprises LLC. This information will not be disclosed to unauthorized personnel.
Acknowledgment and Consent: By applying for a position at Melanin Money Enterprises LLC you acknowledge that you have read and understood this disclaimer. Furthermore you consent to the performance of the necessary background check and drug test as a condition of employment.
Our company reserves the right to rescind an offer of employment or terminate employment based on information obtained through the background check or drug test subject to applicable laws and regulations.
If you have any questions or concerns about this process please contact
Required Experience:
Manager