Lead Advanced Data Analyst
Lead Advanced Data Analyst
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$ 130700 - 196100
1 Vacancy
Job Description
Job Description:
About AT&T
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&Ts marketing engine responsible for driving sustainable growth by deeply understanding and championing our customers captivating them with compelling products services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise simplicity and inspiration in everything we do.
Overall Purpose: Review website behavior patterns using metric tools to analyze and optimize business results and user experience.
Key Responsibilities:
- Data Analysis and Reporting:
- Lead comprehensive web analytics efforts to track and analyze website performance user behavior and conversion metrics.
- Develop and maintain dashboards and regular reports to communicate insights and recommendations to stakeholders.
- Utilize tools like Google Analytics Adobe Analytics and other relevant platforms to collect and interpret data.
- Strategy Development:
- Collaborate with crossfunctional teams to develop and implement strategies to improve website performance and user experience.
- Identify and define key performance indicators (KPIs) and benchmarks for website success.
- Provide actionable insights to inform marketing strategies content development and product improvements.
- Optimization and Testing:
- Design and execute A/B tests and multivariate tests to optimize website elements and improve conversion rates.
- Analyze test results and recommend changes based on datadriven conclusions.
- Monitor and evaluate the effectiveness of implemented changes and iterate as needed.
- Technical Implementation:
- Work closely with web developers and IT teams to ensure accurate tracking and tagging of website elements.
- Implement and manage tracking codes pixels and other analytics tools.
- Stakeholder Collaboration:
- Act as the primary point of contact for all web analyticsrelated inquiries and projects.
- Present findings and recommendations to senior leadership and other key stakeholders.
- Collaborate with marketing sales and product teams to align web analytics efforts with broader business goals.
Qualifications:
- Education Preferred:
- Bachelors degree in Business Marketing Statistics Computer Science or a related field. Masters degree preferred.
- Experience:
- Minimum of 5 years of experience in web analytics digital marketing or a related field.
- Proven experience with web analytics tools such as Google Analytics Adobe Analytics and other relevant platforms.
- Strong understanding of SEO SEM and digital marketing principles.
- Skills:
- Proficiency in data analysis and visualization tools (e.g. Excel Tableau Power BI).
- Excellent analytical and problemsolving skills with a keen attention to detail.
- Strong communication and presentation skills with the ability to convey complex data insights to nontechnical audiences.
- Experience with A/B testing and conversion rate optimization (CRO) methodologies.
- Candidates with ability to storytell with data preferred.
- Attributes:
- Highly motivated selfstarter with a passion for investigation problem solving and continuous improvement.
- Ability to work effectively in a fastpaced dynamic sometimes ambiguous environment.
- Strong collaboration team and timemanagement skills
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Work Locations: Bothell WA or Dallas TX
Education:
Preferred Masters degree from an accredited University in a Quantiative field of study such as Data Science Math Statistics Engineering or Physics.
Experience:
Typically requires 58 years experience.
Supervisory:
No.
Our Lead Advanced Data Analyst earns between $130700$196100 USD Annual not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography experience expertise and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire at least 23 days of vacation each year and 9 companydesignated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected.
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories AT&T internet (and fiber where available) and AT&T phone.
AT&T is leading the way to the future for customers businesses and the industry. Were developing new technologies to make it easier for our customers to stay connected to their world. Together weve built a premier integrated communications and entertainment company and an amazing place to work and grow. Team up with industry innovators every time you walk into work creating the world you always imagined. Ready to #transformdigital with us
Apply now!
Weekly Hours:
40Time Type:
RegularLocation:
Bothell WashingtonSalary Range:
$130700.00 $196100.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Required Experience:
IC
Employment Type
Full-Time
