Trade Marketing Manager

About us

Mark Anthony Brands UK is an entrepreneurial drinks company built from the ground up by thinking differently innovating and doing the unexpected. Our company is rooted in family values a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers lives. Founded in 1972 weve grown organically from a oneperson import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands including White Claw Hard Seltzer Mikes Hard Lemonade Cayman Jack Glendalough Whiskey & GinandMs by Messi.

At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do whats right to act like an owner. We are growing a lasting legacy where people come first.

Location

Your primary place of work will be our London office with occasional national travel as required for this role. We love the vibrant atmosphere of our office which fosters collaboration and celebration. That said we also value the flexibility and productivity that working from home can provide so we offer a hybrid work arrangement to support our staffs needs.

What youll do

As our new Trade Marketing Manageryou will play a key role in wider UK portfolio strategy acting as a key bridge between marketing campaigns and both retail and OnTrade execution for standout brands including White Claw Hard Seltzer the brandnew Tequila Smash White Claw Vodka the muchanticipated hydration launch Mas by Messi and other upcoming role will focus on four key areas: Conversion at Shelf Retail Promotions Visual Merchandising Activations and POS development.

You will also collaborate closely with the sales and brand teams to ensure our brands deliver exceptional shopper experiences in both digital and physical environments. You will play a vital role in executing impactful activationsthat drive trial repeat purchase and brand advocacy while staying true to our brandspositioning and values.

Additional key responsibilities include:

• Implement shopper marketing strategies to enhance our brands visibility and drive purchase intent at the point of sale.
• Collaborate with category management and sales teams to secure optimal product placement ensuring alignment withthe customerspriorities and strategies.
• Design and execute impactful promotional campaigns that resonate with target shoppers ensuring flawless execution across key retail accounts.
• Build strong partnerships with retailers media teams to cocreate instore and online promotions that leverage seasonal trends and align with brand objectives.
• Create and oversee the deployment of premiumquality pointofsale (POS) materials and displays that elevate our brands presence.
• Ensure consistent brand representation and a seamless shopper experience across all touchpoints.
• Plan and execute engaging trade shows sampling events OnTrade activations and instore media that introduce shoppers to our brands driving education trial and rate of sale.
• Manage relationships with agencies and vendors overseeing POS production sample distribution and reporting on activation effectiveness.
• Support with analysis of shopper behavior and retail data to uncover insights that inform marketing strategies and highlight growth opportunities.
• Partner with insights and analytics teams to measure and optimize the effectiveness of shopper marketing initiatives.

What youll bring

• Bachelors degree in Business Marketing Commerce or a related field.
• 4 years of experience in shopper retail or trade marketing within the beverage or FMCG industry.
• Proven ability to think strategically and lead the development and execution of longterm marketing plans.
• Experience creating instore marketing assets and managing partnerships with POS vendors.
• Strong interpersonal skills with the ability to communicate effectively and collaborate across teams and stakeholders.
• Excellent organizational and project management skills with the ability to manage multiple campaigns and meet deadlines.

Who you are

• Strong collaboration teamwork and relationship building skills across multiple levels and functions in an organization.
• Sophisticated organization skills including the ability to prioritize and manage multiple projects.
• Have a positive proactive can do attitude and an ambitiously curious mindset to be best in your craft.
• Creative thinker with an eye for detail and a passion for delivering premium shopper experiences.
• Passionate about innovation and posses a deep understanding of the drinks market landscape.
• Selfmotivated with a sound sense of ownership and accountability.
• Excellent problemsolving and project management skills.
• Result driven and can handle ambiguity.

We thank all candidates for their curiosity about MAB UK and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process please contact your recruiter.

At Mark Anthony Brands we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day connecting our global organization across all business units roles and locations. We are:

Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious
We stay curious dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility
We bring humility authenticity fun and support to every collaboration and celebrate wins as a team.

Daringly Disruptive
We disrupt the status quo moving fast to seize opportunities and acting scrappyto stay ahead of industry giants.

Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the UK.

Required Experience:

Manager