Audience Analyst
Audience Analyst
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
The Team:
talkSPORT is the worlds biggest sports radio station and a globallyrenowned digital publisher with a social footprint of almost 10million followers.
The talkSPORT digital team spans across several departments including editorial social audience and tech and we are looking for a new Audience Analyst to delve into data trends and inform our content strategy with the ultimate aim of helping to grow and enhance our digital output.
The Role:
We are seeking a bright enthusiastic and experienced Audience Analyst to join our team. Reporting directly into our Head of Audience you will be responsible for analysing talkSPORTs digital performance across both the website and social media channels.
This will involve establishing core metrics to monitor and and report on against set KPIs identifying common themes across both over and under performing content and presenting these findings back to the relevant teams in an easily digestible format helping them iterate their respective strategies accordingly.
Day to day you will:
Monitor key metrics such as website traffic social video views and engagement times
Conduct revenue reporting and align content volume with content value
Bucket content into under and over performing groups based on individual performance
Present notable findings to teams and advise on improvements that can be made
Contribute to content ideation sessions based on hard data and editorial understanding
Work closely with the Head of Audience on longer term strategic projects
Stay updated and informed on the latest algorithmic shifts across search engines and socials
Attend relevant industry events to keep abreast of emerging trends and competitor strategy
What were looking for in the ideal candidate:
Essential
A deep passion and knowledge of multiple sports
Experience analysing large data sets specifically within digital content
Familiar with reporting platforms such as YouTube Studio and Meta Business Suite
Conversant across G Suite products including Google Sheets and Slides
Sound understanding of SEO and various social media algorithms
Strong communication skills with an ability to interpret and distil detailed information
An editorial head who can balance creative ideas with datadriven decisions
Able to commute into our London Bridge offices at least three times a week
Desirable
Wellversed in how programmatic advertising works
Experience setting up and managing Looker Studio and/or Tableau reports
Knowledge of UScentric sports including American Football and Basketball
A background in digital content creation either written editorial or social video
Commercially savvy and able to bridge the gap between editorial and direct sales
If you believe you have the skills and passion to succeed even if you dont meet every requirement on the list we encourage you to apply. We value potential just as much as experience and are eager to hear from individuals who are enthusiastic about learning and growing with us.
At News UK we know the value of working together which is why we operate a hybrid working policy with a minimum of three days a week in the office. Being in the office allows us to collaborate innovate and thrive as a team in our vibrant and dynamic workspace. Some roles may require more officebased days depending on the nature of the position so we encourage you to speak with your recruiter to learn more about whats required for your role.
We are News UK: One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times The Sunday Times The Sun The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT Times Radio Talk and Virgin Radio UK and we have marketleading local radio stations across Ireland. Our worldfamous brands provide news analysis opinion and entertainment to almost 40 million people each month. Spanning print and pixel audio and video events and experiences our multiplatform brands are home to a plurality of opinion representing the diverse communities we serve. News UK is wholly owned by News Corp.
Life at News
Driven by passion guided by principles and acting with purpose. We represent reflect and reach the nation telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.
To do this we believe our employees must represent different backgrounds perspectives and experiences. We strive to maximise and encourage every individuals potential and ensure everyone feels valued. We support this through our Diversity Equity and Inclusion Strategy which focuses on three main priorities attracting talent from a wider more representative pool developing equity programmes to drive better representation in our leadership and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce. We also currently have 12 employee led networks and groups that support our strategy and connect like minded employees socially.
Benefits
Some of our benefits include:
Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
Wide range of training available plus full LinkedIn Learning access
Private medical insurance including coverage for preexisting conditions
Discounted gym memberships free ClassPass at Home weekly virtual yoga classes
Bikes for Work and Electric Car scheme
Up to 60% discount on Harper Collins books
Access to exclusive events and competitions with exciting brands such as talkSPORT Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
Access to wellbeing benefits such as EAP physio/massage and counselling
A generous pension scheme with employer contributions of up to 5%
25 days holiday plus bank holidays and up to 4 volunteering days per year
We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on emailprotected.
Required Experience:
IC
Employment Type
Full-Time
