Program Manager Outbound Communications
Program Manager Outbound Communications
Posted on :
02-05-2025
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1 Vacancy
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Job Description
Outbound Communications is seeking a Program Manager to experiment and optimize the content and creative strategy for Amazons Email Push SMS and emerging communication channels like WhatsApp. We are responsible for the transmission of messages to all of Amazons customers and deliver over 350 million messages a day. In close partnership with our Design Product and Engineering teams you will create successful channel and content strategies execute wellstructured experiments scale successful programs and optimize performance across categories against clear and jointly shared goals.
Our goal is to delight Amazon customers worldwide with inspiring content and help them fulfill their shopping missions. We do this by driving awareness and discovery of Amazons products and services. We meet customers at their preferred communication channel(s) with the most relevant content at the right time and frequency. You will support trafficdriving initiatives that delight our customers with elevated creative and crosscategory discovery. You will establish best practices for measuring and reporting on channel results. This role is highly autonomous and visible and you have proven ability to influence stakeholders and partners to achieve goals can work effectively with crossfunctional teams and communicate strongly with leaders.
Key job responsibilities
Support the marketing strategy for innovative programs including compelling and new content channels like SMS and WhatsApp.
Support existing channels like email and pushto build and optimize campaigns across these channels.
Define experiments and optimize to drive meaningful insights and recommendations.
Work across the Amazon internal teams to define the engagement models om requirements and strategy to communicate with customers.
Work with internal and external technical teams to build and improve the technical systems.
Define and own goals including unlocking new business strategies and channels.
Communicate results regularly with internal stakeholders and teams to iterate on opportunities.
Track measure and report on campaign results contributing to business reviews regularly.
3 years of program or project management experience
3 years of defining and implementing process improvement initiatives using data and metrics experience
Knowledge of Excel (Pivot Tables VLookUps) at an advanced level and SQL
Experience using data and metrics to determine and drive improvements
Experience working cross functionally with tech and nontech teams
Bachelors degree
3 years of driving end to end delivery and communicating results to senior leadership experience
3 years of driving process improvements experience
Experience in stakeholder management dealing with multiple stakeholders at varied levels of the organization
Experience building processes project management and schedules
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $66800/year in our lowest geographic market up to $142800/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Our goal is to delight Amazon customers worldwide with inspiring content and help them fulfill their shopping missions. We do this by driving awareness and discovery of Amazons products and services. We meet customers at their preferred communication channel(s) with the most relevant content at the right time and frequency. You will support trafficdriving initiatives that delight our customers with elevated creative and crosscategory discovery. You will establish best practices for measuring and reporting on channel results. This role is highly autonomous and visible and you have proven ability to influence stakeholders and partners to achieve goals can work effectively with crossfunctional teams and communicate strongly with leaders.
Key job responsibilities
Support the marketing strategy for innovative programs including compelling and new content channels like SMS and WhatsApp.
Support existing channels like email and pushto build and optimize campaigns across these channels.
Define experiments and optimize to drive meaningful insights and recommendations.
Work across the Amazon internal teams to define the engagement models om requirements and strategy to communicate with customers.
Work with internal and external technical teams to build and improve the technical systems.
Define and own goals including unlocking new business strategies and channels.
Communicate results regularly with internal stakeholders and teams to iterate on opportunities.
Track measure and report on campaign results contributing to business reviews regularly.
3 years of program or project management experience
3 years of defining and implementing process improvement initiatives using data and metrics experience
Knowledge of Excel (Pivot Tables VLookUps) at an advanced level and SQL
Experience using data and metrics to determine and drive improvements
Experience working cross functionally with tech and nontech teams
Bachelors degree
3 years of driving end to end delivery and communicating results to senior leadership experience
3 years of driving process improvements experience
Experience in stakeholder management dealing with multiple stakeholders at varied levels of the organization
Experience building processes project management and schedules
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $66800/year in our lowest geographic market up to $142800/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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