Performance Marketing Specialist
Performance Marketing Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Performance Marketing Specialist
Location: Jaipur Corporate Office Moustache
Department: Marketing
Experience: 25 Years
Reports To: Digital Marketing Manager
Type: Fulltime
About Moustache
Moustache is a newage travel and hospitality brand with 30 properties across India offering everything from luxury getaways to backpacker experiences. We are redefining the way India travels and staysoffering unique experiences immersive culture and highimpact hospitality across all touchpoints.
Role Overview
We are looking for a datadriven Performance Marketing Specialist to join our growing marketing team. The ideal candidate will be responsible for planning executing and optimizing paid marketing campaigns across Meta (Facebook Instagram) LinkedIn Google Ads (Search Display YouTube) and more. The primary KPI will be to maintain a costtorevenue ratio under 10 while continuously scaling performance and acquiring highquality leads/bookings.
Key Responsibilities
- Strategize implement and manage paid campaigns across Meta Ads LinkedIn Ads and Google Ads (Search Display Performance Max YouTube).
- Optimize campaigns for ROI CAC ROAS and costtorevenue ensuring spends remain efficient and effective.
- Conduct detailed keyword research A/B testing audience segmentation and competitor analysis.
- Create and manage landing pages in collaboration with the product and design teams to improve ad performance.
- Own the full performance funnel from ad creative and copy to conversion tracking and attribution.
- Monitor campaign budgets report on KPIs and deliver actionable insights using Google Analytics Google Tag Manager Meta Pixel etc.
- Stay up to date with the latest trends platform updates and algorithm changes.
- Collaborate closely with internal teams (SEO Social Media Influencer Product) to create cohesive multichannel campaigns.
Key Performance Indicators (KPIs)
- CosttoRevenue Ratio: Must be maintained below 10 across all channels.
- Return on Ad Spend (ROAS): Minimum 5X average across all campaigns.
- Lead/Booking Volume: Monthly and quarterly targets aligned with business growth plans.
- Customer Acquisition Cost (CAC): Continuously optimized with monthly reporting on YoY and MoM changes.
- Campaign CTR & Conversion Rate: Benchmarked against industry averages; continuous improvement expected.
- Bounce Rate & Session Duration: Monitored to ensure traffic quality and page experience are high.
- Budget Utilization: 95 of monthly budget to be used effectively with zero overspend.
Requirements
- 25 years of handson experience managing paid marketing campaigns across Meta Google Ads and LinkedIn.
- Strong command over performance metrics and analytics tools (Google Analytics GA4 GTM Facebook Ads Manager Google Ads Manager etc..
- Proven ability to drive highquality leads/bookings with costtorevenue consistently under 10.
- Excellent analytical skills with an eye for data and performance optimization.
- Experience in the hospitality or travel sector is a plus.
- Strong communication and teamwork skills.
What We Offer
- A highgrowth environment with ownership and creative freedom.
- Opportunity to shape performance strategy for a fastgrowing hospitality brand.
- Work with a team of passionate curious and driven marketers.
- Exclusive stays and travel perks across Moustache properties.
Ready to bring your numbers game to Indias coolest travel brand
Required Experience:
Unclear Seniority
Employment Type
Full-Time
