Senior Manager Customer Marketing

Are you a growthdriven marketer with a passion for creating impactful customer experiences and driving revenue expansion

Ecovadis is looking for a Senior Manager of Customer Marketing to own and optimize our customer lifecycle strategy with a focus on identifying crosssell opportunities enhancing retention and building scalable datadriven programs to increase customer engagement and product adoption.

This is a unique opportunity to work on a global mandate collaborate across functions and shape the way EcoVadis engages with its customers at every stage of their journey.
If you thrive in a fastpaced innovative environment and are ready to make a measurable impact we want to hear from you.

Key Responsibilities: 

1. CrossSell & Revenue Expansions : Identify and activate crosssell opportunities across EcoVadiss suite of products to ensure customers unlock the full value of EcoVadis sustainability solutions: 

• Conduct analysis to identify untapped revenue opportunities within existing accounts.
• Design and execute targeted crosssell and expansions campaigns that drive portfolio as well as global account expansion.  
• Develop marketing toolkit to support support sales / renewals teams to effectively follow through on upsell / expansion programs

2.  Own and Optimize the Customer Lifecycle: Establish and execute a comprehensive customer contact strategy creating scalable measurable programs that onboard engage customers and drive product adoption to ultimately reduce churn and drive lifetime value. 

• Design multitouch customer journeys across the lifecycle for the different customer segments and persona working collaboratively with the Customer Success and Product teams.
• Create and execute personalized campaigns that showcase additional product value and align with customer pain points and business goals.

3 Strengthen Customer Relationships: Develop an aligned and proactive customer contact strategy working collaboratively across customer success product sector initiatives and partnerships teams.

• Keep customers up to date on enhancements: deliver consistent messaging  and maximize the impact of product updates and campaigns to drive value realization for customers.
• Develop content program for customers which integrates success stories case studies thought leadership as well as other topics of interest into the customer marketing programs.

4. Collaboration & Alignment: Partner with crossfunctional teams including Product Marketing Product Management Sales and Customer Success to design and drive customer marketing programs.

• Leverage acquisition campaigns content and customer advocacy opportunities to accelerate pipeline for crosssells and drive deeper customer engagement.

5. Technology & AIDriven Innovation:

• Leverage AIpowered tools to scale customer marketing efforts personalize engagement and predict customer needs.
• Utilize marketing automation and CRM systems to deliver timely relevant communications tailored to different customer segments.

6. Experimentation Performance Analysis & Optimization:

• Use data and customer insights to identify trends mitigate churn risks and activate upsell and crosssell opportunities. Partner with Sales to turn these insights into measurable revenue
• Track measure and report on customer marketing KPIs and leverage data driven insights to improve program effectiveness and drive business impact
• Use datadriven decisionmaking to continuously refine campaigns ensuring they drive measurable business impact.
• Adopt a growth hacker mindset to experiment with lifecycle programs analyze outcomes and rapidly scale successful initiatives.

Qualifications :

• Bachelors degree in Marketing or a related field. MBA preferred. 
• 5 years of experience in customer marketing preferably within B2B SaaS.
• Proven track record of developing and executing successful customer marketing programs that drive retention and expansion.
• Strong analytical skills with the ability to leverage data to identify opportunities and optimize strategies.
• Experience working with marketing automation platforms (e.g. Hubspot Selligent) and CRM tools (e.g. Salesforce).
• Excellent communication and collaboration skills with the ability to influence crossfunctional teams.
• Passion for innovation AIdriven marketing and delivering exceptional customer experiences.
• Comfortable working in a fastpaced dynamic environment and adapting to evolving priorities

Additional Information :

• Start date: ASAP
• Location Barcelona or Toronto
• Hybrid role 

In return for your expertise we offer:

• Support with all the necessary office and IT equipment
• Flexible working hours
• Wellness allowance for mental and physical wellbeing
• Access to professional mental health support
• Referral bonus policy
• Learning and development 
• Sustainability events and community involvement
• Peer recognition program
• Employeeled resource groups
• Hybrid work organization (from the office or from home)
• Remote work from abroad policy
• Meals and Transportation Vouchers (Cobee card)
• Dental Benefits 
• Life & Accident Insurance Private Health Insurance
• Paid employee volunteer day
• Paid moving day 1/year)
• Time off: 1 Community Service Day 1 Personal Day
• Summer Hours in July and August 36 hours per week)
• Hybrid Monthly Allowance for electricity and Internet

Our hiring team looks forward to reviewing your CV and cover letter with a guaranteed response to every application. A new job with purpose awaits you!

Dont fit all the criteria but still think youd be a good candidate Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. Were interested in hiring capable people regardless of professional and educational background.

Can the hiring process be adjusted to suit my needs Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people people with longterm health conditions and neurodiverse candidates. If you need any adjustments including the provision of interview questions please let the hiring team know.

Our teams strength comes from everyones uniqueness and is founded upon mutual respect. EcoVadis commits to equity inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color national or ethnic origin ancestry citizenship religion beliefs age sex gender identity sexual orientation neurodiversity disability parental status or any other protected characteristic that makes you unique. In your application we encourage you to remove personal information such as: photographs marital status number of children religion gender residential postal code university graduation date past medical or parental leave(s) taken nationality (instead please state if you are legally eligible to work in the job region/country) university name (instead please state any degrees obtained and the study major).

Remote Work :

No

Employment Type :

Fulltime