Associate Director Strategic Marketing - Rheumatology
Associate Director Strategic Marketing - Rheumatology
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Salary Not Disclosed
1 Vacancy
Job Description
Lead the development and of HCP PeerToPeer (P2P) marketing strategic initiatives across Rheum indications. The role will serve as the P2P subject matter expert and will be highly integrated with internal cross functional partners on a regular basis (including Sales Brand Teams Medical HEOR Market Access Patient Services BTS Digital Lab). This role develops and leads effective P2P marketing strategies that are impactful executable by Sales partners easily communicated and clinically supported for areas of responsibility (product indication channel).
Candidates should demonstrate the ability to lead without authority as well as lead direct reports have an innovative mindset to advance ways of working across large teams be competent in managing multiple projects and developing and delivering presentations to Immunology leadership.
Responsibilities:
- Lead a team of marketing managers responsible for the development and of P2P promotional content across indications for Rheumatology.
- Optimize and innovate on the delivery of peertopeer promotion including digital to maximize educational reach.
- Partner with Rheumatology counterparts IBT partners and external experts to build manage and execute P2P programming plans to provide HCP education across all Rheum indications.
- Drive and participate in business and marketing plans process.
- Influence business leaders and effectively collaborate crossfunctionally to deliver business results.
- Direct and manage projects including of marketing plans initiatives and tasks.
- Agency relations and management.
- Be familiar with market research and customer insights that could improve or impact peer to peer promotion.
- Strong collaboration and communication with the field sales leadership (SDs and RSDs) to ensure alignment on goals budgets strategies and of peer to peer.
- Stay current on all processes and procedures related to Speaker Programs.
- Ensure adherence to relevant policies and procedures related to planning and executing Speaker Programs in collaboration with OEC.
Qualifications :
- Bachelors Degree required. MBA preferred.
- 5 years of biopharmaceutical marketing experience HCP marketing experience required Immunology leadership preferred
- Excellent communication skills with proven past experiences in writing Strategic documents
- Strong collaboration and team orientation with experience accomplishing results through others and by influencing others
- Proven marketing experience with increased proficiency in marketing skills.
- Previous cross franchise/cross channel marketing experience preferred.
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our shortterm incentive programs.
This job is eligible to participate in our longterm incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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No
Employment Type :
Fulltime
Employment Type
Full-time
