Digital Philanthropy Associate Director

The Digital Philanthropy Associate Director plays a crucial role in enhancing the Department of Developments digital strategy and providing Mayo Clinic benefactors with a bestinclass digital experience. Under the supervision of the Senior Director Digital Philanthropy the Associate Director will be responsible for daytoday operation of digital efforts including email web SEM programmatic advertising and paid/organic social with the goal of acquiring retaining and cultivating benefactors. The Associate Director will oversee aspects of Developments digital presence and giving vehicles including opportunities for enhancement. This position will assist with the strategy and growth of Mayo Clinics digital fundraising efforts with a focus on expanding donor engagement and revenue across all digital channels. The individual will coordinate complex assignments to advance the integration of the overall comprehensive digital program for Mayo Clinics Department of Development. Development professionals at Mayo Clinic are required to adhere to the Donor Bill of Rights and ethical standards set forth for the department and the institution.

Duties and Responsibilities:

• Digital Advertising & Acquisition: The Associate Director will work with the Senior Director Digital Philanthropy and vendor partners to plan execute and track digital advertising and acquisition efforts through display native SEM and social media advertising. Responsibilities include creating managing and optimizing ad campaigns to drive traffic generate leads and increase conversions. The role involves analyzing campaign performance conducting A/B tests and making datadriven decisions to improve ROI. The Associated Director will collaborate with internal and external colleagues to ensure campaigns meet business objectives and deliver measurable results.

• Digital Capabilities Management: The Associate Director will oversee the daily management of digital capabilities for the Annual and MidLevel Giving team. This role is essential in enabling the team and department to effectively leverage digital technologies and processes to meet business goals and objectives. The responsibilities include developing an online giving sustainer program managing the daily operations of digital wallet and payment systems via the Classy platform and staying informed about other relevant digital tools and technologies.
• Campaign Support: This role involves developing and managing advanced Eloqua campaigns and creating impactful Classy campaigns and pages. Collaborate with the Development communications team to align digital fundraising with brand voice and marketing for a seamless donor experience. Execute fundraising tactics provide database and digital platform support and implement integrated multichannel digital strategies in partnership with vendors. Additionally analyze campaign performance generate insights and make databacked recommendations to improve ROI.
• Analytics & Strategy: In partnership with the Direct Response Associate Director the Digital Philanthropy Associate Director will utilize and interpret digital analytics to evaluate current initiatives and identify new growth opportunities. This analysis aims to assess the performance of digital fundraising and stewardship strategies pinpoint areas of success uncover opportunities for growth and provide recommendations for adjusting strategies (e.g. audience content timing and channel) to enhance donor retention and acquisition continuously. The ideal candidate should be a datadriven professional with extensive knowledge of digital advertising trends tools and best practices.
• Professional Development & Knowledge Transfer: The Associate Director will develop strategies for continuity and knowledge transfer for the Senior Director of Digital Philanthropy manage multiple projects for timely completion and stay updated on digital marketing trends to apply learnings and establish baseline metrics.

A bachelors degree is required with a masters degree preferred. A minimum of three years of experience in digital marketing fundraising or analytics is required. Candidates should possess comprehensive knowledge of multichannel digital marketing platforms such as email digital newsletters websites and social media along with expertise in emerging trends in digital fundraising and engagement. Strong planning administrative and leadership skills are essential alongside excellent verbal and written communication abilities. The candidate must be wellorganized detailoriented and capable of managing multiple projects and deadlines. Experience with social media email communication Microsoft 365 tools and other digital technologies is necessary as is occasional overnight travel.

Preferred qualifications include strategic data insights A/B testing user optimization and familiarity with tools like Eloqua Classy Movable Ink Double the Donation Match360 and CRM platforms such as Blackbaud. Knowledge of Adobe Customer Journey Analytics other Adobe Experience Cloud products and HTML/CSS code editing for email platforms is also advantageous.