Paid Media Manager Gaming Performance Marketing Focus
Paid Media Manager Gaming Performance Marketing Focus
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Salary Not Disclosed
1 Vacancy
Job Description
Responsibilities:
- Develop manage and scale paid media campaigns across Meta Snap X TikTok Google Ads Apple Search Ads Google UAC and programmatic platforms such as Moloco AppLovin and Rokt
- Navigating and reporting with AppsFlyer
- Optimizing around SKAN limitations
- Partner with creative and marketing teams to conceptualize and test highperforming ad creative and landing pages
- Build and optimize fullfunnel user acquisition strategies for gaming social casino and entertainment clients with a strong focus on CPA and ROAS
- Continuously test iterate and optimize campaignsaudiences creatives bids and budgetsto drive measurable results
- Leverage industry trends and platform updates to inform buying strategies and keep clients competitive
- Run robust A/B and multivariate testing frameworks to maximize performance insights
- Collaborate with developers and analytics leads to ensure accurate tracking (GA4 pixels inapp events etc.
- Deliver detailed reports and insights to internal and external stakeholders
Requirements:
- 3 years of handson paid media experience with a proven track record in mobile gaming real money gaming or social casino
- Deep experience developing strategies and managing campaigns on Meta TikTok Snap X Apple Search Ads Google UAC; and working knowledge of platforms like Moloco AppLovin and Rokt
- Proficiency in campaign setup optimization A/B testing creative performance analysis and retargeting
- Familiarity with mobile attribution and MMPs (e.g. AppsFlyer Adjust)
- Analytical mindset with strong Excel Google Sheets and platform reporting skills
- Strong verbal and written communication skills; confident presenting campaign strategy and performance to clients
- Highly organized proactive selfmotivated and a strong team player
- Comfortable navigating ambiguity and driving outcomes in a fastmoving environment
Perks:
- Significant opportunity for growth in the company
- Work alongside an incredible slate of clients and team members
- Fun creative and collaborative company culture
- Unlimited cold brew
- Hybrid & remote work options
Compensation:
- Commensurate with experience salary range $72k$90k)
- Longterm disability insurance
- Health care offering including dental and vision
- At the 1 year mark: 401k
Required Experience:
Manager
Employment Type
Full-Time
