Marketing Operations Manager Amazon Transportation Services

At Amazon were working to be the most Customercentric company on earth. One customer experience that were constantly looking to take to a new level is how we fulfil and deliver their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders no matter how large or small are delivered where and when they need them as quickly accurately and cost effectively as possible. To meet this goal Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new products and services in the last mile delivery space. Come join the team and help us make history!



Key job responsibilities
Manage overall marketing technology ecosystem (platforms systems tools) as systems expert and technical owner liaising with the Tech team and 3rd party providers when required
Create a roadmap of marketing lifecyle programs to accelerate customer funnel across all customer stages. From Lead Onboarded stage to attrited stage.
Manage lead capturing and lead conversion tools like Abobe Analytics Marketo and Salesforce
Create manage and influence MarTech product roadmap and strategy
Develop tools and capabilities to enable full funnel marketing attribution
Coordinate with team of software developers to develop and manage website backend
Manage marketing and candidate quality dashboards and spearhead lead generation machine learning tool
Measure the effectiveness of user journey and marketing campaigns utilising A/B testing web analytics and CRM software
Build maintain and optimize the marketing technology stack that improves and scales overall marketing function effectiveness performance and use journey
Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms
Ensure marketing automation best practices and capture feedback for platform and process enhancements; document and lead training for marketing automation processes multistage automated program development lead scoring architecture and management and triggerbased programs

A day in the life
Imagine starting your day by tackling a complex problem and turning it into a simple automated solution. Youll brainstorm big ideas then dive deep into the details to bring them to life. Your day might include optimizing website performance managing marketing measurement and automation tools and collaborating with product teams to shape roadmaps. Youll analyze data quantify business impact and use your insights to drive strategic decisions. Whether influencing stakeholders or finetuning technical solutions every day is an opportunity to innovate simplify and create meaningful impact.

About the team
Amazon couldnt deliver at pace without the Amazon Transportation Service (ATS) team which sits at the core of Amazons flywheel. As part of ATS youll be welcomed into a key strategic and diverse team that plays a central role in our success. They are key to making Amazon more innovative and efficient.

Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
Experience using data and metrics to measure impact and determine improvements
Relevant professional noninternship marketing experience exposed to marketing operations

Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc. for targeting segmentation reporting for demand generation
Experience driving direction and alignment with large crossfunctional teams and agency partners
Experience with Sales/Product Integrations and Salesforce reports

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