Senior Director of External Communications Public Affairs
Senior Director of External Communications Public Affairs
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$ 185000 - 296000
1 Vacancy
Job Description
The Senior Director of External Communications & Public Affairs will drive Workivas multiyear global communications and public affairs strategy positioning the company as the leading cloud platform for finance sustainability audit and risk. This highimpact role oversees media relations executive thought leadership crisis communications public affairs and brand awareness across key markets including LATAM APAC and EMEA. Partnering closely with Marketing Investor Relations Product and People Communications this leader ensures messaging aligns with business objectives and growth goals.
Leading a highperforming team and agency partners the Senior Director thrives in a fastpaced alwayson environment. They bring strong strategic attention to detail and a resultsdriven mindset measuring success through media impact share of voice and contribution to pipeline growth.
What Youll Do
Develop and Execute Global External Communications & Public Affairs Strategy Lead the creation and of a global external communications and public affairs strategy to position Workiva as a leader in cloudbased financial sustainability and risk technology. Drive measurable brand impact through key events such as Climate Week and COP with UN Global Compact and World Economic Forum (WEF) Annual Meeting optimizing media mentions and audience engagement
Craft Compelling Messaging and Narratives Develop highimpact messaging and narratives including press releases media alerts executive briefings crisis communication plans and thought leadership content that align with brand goals and audience needs
Drive CrossFunctional Collaboration Partner with product marketing R&D sales operations investor relations and internal teams to design and execute PR campaigns that support brand initiatives product launches and major company announcements. Act as a key leader in brand development assessment and
Lead Executive Thought Leadership Position executives and subject matter experts as industry thought leaders through earned media opportunities. Develop and execute a comprehensive strategy including media training briefing materials and talking points to ensure consistent and impactful messaging
Engage Media and Track Performance Build and maintain strong relationships with journalists analysts and influencers to enhance brand visibility. Regularly track and analyze key brand metrics to optimize strategies and measure success
Lead Crisis Communications Develop and implement proactive crisis communication strategies to protect and enhance Workivas reputation. Coordinate messaging across legal product customer experience investor relations and other key teams to ensure a unified response during highstakes situations
Build and Lead a HighPerforming Team Recruit develop and manage a highimpact external communications and public affairs team including agency partners. Foster a fastpaced highperformance and peoplefirst culture
Execute Integrated Campaigns and Editorial Strategy Partner with content people communications social media sustainability and investor relations teams to develop integrated campaigns that enhance brand awareness and support business objectives
Provide Strategic Guidance Advise senior marketing leadership executives and crossfunctional teams on communications and public affairs strategies helping navigate challenges and maximize opportunities
What Youll Need
Minimum Qualifications
Undergraduate Degree or equivalent combination of education and experience in a related field
12 years of experience in global corporate communications public relations public affairs or closely related field
Experience in businesstobusiness (B2B) tech or SaaS industry
Preferred Qualifications
Proven experience in media relations (including tierone connections) investor communications and crisis communications for a public B2B technology or SaaS company
Experience working in a decentralized communication function
Experience leading high profile public affairs and regulatory partnerships such as World Economic Forum and United Nations
Knowledge or experience working with the Workiva platform
Strong communicator with the ability to convey complex ideas and data to diverse audiences in written spoken and presentation formats
Effective communication skills across all organizational levels spanning from buyers and endusers to executive management
Travel Requirements & Working Conditions
Up to 30 travel to meet with media public affairs partners and thought leadership events
Reliable internet access for any period working remotely not in a Workiva office.
#LIREMOTE
How Youll Be Rewarded
Salary range in the US: $185000.00 $296000.00A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors including your skills qualifications experience and other relevant factors.
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds beliefs and interests and we recognize diversity as an important source of intellectual thought varied perspective and innovation. Employment decisions are made without regard to age race creed color religion sex national origin ancestry disability status veteran status sexual orientation gender identity or expression genetic information marital status citizenship status or any other protected strongly encourage and welcome people from historically marginalized groups to apply.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process please email .
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best either from an office or remotely from any location within their country of employment.
#LIHS2Required Experience:
Director
Employment Type
Full-Time
