Director Digital Engagement

COVID 19 OnCampus Requirements

Prior to May 1 2022 the University required all students faculty staff and visitors (including contractors) to declare their COVID19 vaccination status and provide proof that they were fully vaccinated or had an approved accommodation to engage in inperson University activities. These requirements were suspended effective May 1 2022 but the University may reinstate them at any point.

About Queens University

Queens University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research faculty administration engineering & construction athletics & recreation power generation corporate shared services and many more.

We are committed to employment equity and diversity in the workplace and welcome applications from individuals from equity seeking groups such as women racialized/visible minorities Indigenous/Aboriginal peoples persons with a disability persons who identify in the LGBTQ community and others who reflect the diversity of Canadian society.

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Job Summary

JOB SUMMARY:
Reporting to the Executive Director Communications the Director Digital Engagement leads the development implementation and evaluation of the Office of Advancements digital strategy and engagement systems (e.g. websites email marketing event management tools). This role evaluates coordinates and implements improved business processes for new and existing digital communications initiatives to support the broader communications and engagement strategy. The Director builds strong partnerships and consensus amongst diverse constituents across the university translating strategic goals into digital capabilities to enhance user experience and engagement.

This position supports Advancements goal of Contemporary Practice in Information Management including data quality data and analytics platforms and data literacy in marketing and communications. This role requires expertise in analytical tools and reporting datadriven strategy web accessibility compliance and risk management associated with digital technologies.

Job Description

DUTIES AND RESPONSIBILITIES:
Partners with Information Services (IS) and Advancement teams to develop and align digital strategies that enhance communications platforms strengthen online brand presence and optimize internal resources. Ensures all digital initiatives are developed in collaboration with IS to maintain alignment with institutional priorities and technical capabilities.
Leads the strategic direction and implementation of Advancements digital engagement by developing and executing longterm multiyear digital roadmaps and plans that support a comprehensive digital engagement and fundraising strategy ensuring alignment with IS and broader university systems.
Drives digital strategy by establishing expertise across Advancement digital engagement systems including all externalfacing websites email marketing and event management tools.
Owns the adoption governance and appropriate use of Advancements digital engagement systems including the event management system email marketing system and externalfacing websites. Ensures these platforms are effectively utilized to support engagement fundraising and datadriven decisionmaking.
Establishes and enforces best practices guidelines and procedures for the appropriate use of these systems ensuring alignment with institutional policies compliance requirements and strategic goals.
Oversees training adoption and constituent engagement to maximize the effectiveness of these digital tools across Advancement. Works closely with IS and internal partners to ensure integration efficiency and reporting capabilities.
Builds and strengthens relationships across Advancement and the university community to enhance the user experience.
Focuses on audience needs and user journey mapping to create a bestinclass digital experience for alumni and donors.
Identifies and integrates emerging digital trends AI and automation into strategy and operations.
Manages digital content strategy and information architecture (IA) to support engagement goals.
Leads digital projects through all phases of project management ensuring timelines deliverables and constituent alignment are met.
Benchmarks against peer institutions and incorporates new and emerging digital innovations.
Tracks and analyzes digital marketing campaign performance refining strategies for maximum impact.
Uses datainformed decisionmaking to enhance marketing communications and fundraising efforts.
Identifies the need for staff resources participates on staffing committees and makes effective recommendations regarding employee selection.
Manages performance by establishing performance standards reviewing and evaluating performance and conducting formal performance reviews and talent reviews on an ongoing basis.
Assesses staff training and development needs and ensures that employees receive training required to improve and sustain successful performance.
Investigates addresses and resolves employee/labour relations issues including disciplinary matters.
Undertakes other duties as assigned in support of the unit and/or department.

REQUIRED QUALIFICATIONS:
University degree preferably in marketing communications or a related field.
Minimum seven years of progressively successful experience in strategic communications marketing analytics and/or digital engagement focused on a leadership level within a large multiconstituent organization.
Advanced knowledge of esolutions current and emerging digital technologies (e.g. mobile search engine optimization SEO content management strategies) and digital marketing best practices. Ability to work with design and technical teams to overcome userexperience challenges.
Experience with Salesforce Marketing Cloud or similar marketing automation platforms is an asset including journey building audience segmentation and campaign .
Knowledge of federal and provincial legislation related to digital communications web accessibility privacy legislation (Freedom of Information and Protection of Privacy Act and Canadas AntiSpam Law) electronic security (Payment Card Industry) and other related legislation.
Strong understanding of user and designcentred digital methodologies driven by qualitative/quantitative data.
Deep knowledge of bestinclass analytics with a strong ability to draw insights to drive strategy and understand best practices in reporting metrics.
Proven track record in strategy development and implementation; project management; program analysis; and meeting objectives.
Proven management leadership and relationshipbuilding skills with a demonstrated ability to define and communicate strategy and tie portfolio activity and planning back to the overarching goals and the big picture.
Experience in researching and writing information management policies procedures or planning documents.
Clear understanding of and strict adherence to ethical fundraising standards and supporting legislation.
Consideration may be given to an equivalent combination of education and experience.

SPECIAL SKILLS:
Strong alignment with Advancements values: integrity inclusivity accountability collaboration and service.
Proven commitment to promoting a culture of inclusion and the universitys equity diversity accessibility and inclusion initiatives designed to foster mutual respect collaboration and a supportive work environment for individuals with diverse backgrounds and identities.
Proven ability to build strong partnerships and consensus among diverse internal and external constituents including senior leadership to develop and implement digital engagement strategies that deliver an exceptional user experience.
Excellent business insight political and cultural awareness and influencing skills strategically aligning digital objectives with the universitys broader goals and reputation.
Strong analytical research skills and market insights to enhance digital communications to target audiences to support the overall university brand.
An innovative and strategic thinker leveraging industry best practice and emerging technology tools to drive digital engagement and achieve organizational priorities.
Leads digital innovation by staying abreast of best practices and emerging technologies for communicating strategic messages to key audiences.
Possess excellent interpersonal communication (both verbal and written skills) and creative skills.
Strong organizational problem solving and project management skills. Ability to initiate and coordinate multiple simultaneous crossfunctional projects resources and technical teams while consistently delivering highquality actionable solutions according to required timelines and budget.
Ability to embrace change to effectively translate objectives into strategic digital and content solutions.
Highly professional; project a positive and credible representation of the Office of Advancement. Act as a professional role model to others raising their professional standards.

DECISION MAKING:
Leads in strategic discussions and makes highimpact decisions that influence the department and the broader Office of Advancement ensuring alignment with institutional priorities.
Uses datainformed insights of alumni and donor attitudes and behaviours to determine the most effective communication strategies increasing participation volunteering and financial contributions.
Ensures Advancements digital marketing and communications initiatives are effectively integrated with universitywide efforts including University Relations faculties schools and departments.
Identifies key areas of digital innovation and continuous improvement constantly evaluating and enhancing existing activities to support Advancement priorities and needs.
Develops solutions to complex challenges where no clear guidelines exist making informed recommendations and implementing best practices.
Exercises judgment on when to involve executives and colleagues in decision making versus to make decisions and take independent action.
Collaborates with Information Services to implement internal controls and technological enhancements. Assesses impacts of changes to develop optimal solutions to benefit the organization.
Ensures compliance with policies business rules and regulatory requirements.
Prioritizes multiple projects based on the assessment of the relative importance and competing demands.
Evaluates job candidates and makes effective recommendations on suitable hires.
Decides and/or makes effective recommendations regarding transfers and promotions.
Evaluates employee performance and decides on appropriate training or coaching to address lack of proficiency in carrying out responsibilities or remedial action for staff disciplinary situations.
Assesses investigation outcomes of grievances and makes effective recommendations on appropriate course of action or next steps on grievances.
Makes effective recommendations on level of discipline up to discharge and probationary termination.

Employment Equity and Accessibility Statement

The University invites applications from all qualified individuals. Queens is committed to employment equity and diversity in the workplace and welcomes applications from women visible minorities Aboriginal Peoples persons with disabilities and persons of any sexual orientation or gender identity. In accordance with Canadian Immigration requirements priority will be given to Canadian citizens and permanent residents.

The University provides support in its recruitment processes to all applicants who require accommodation due to a protected ground under the Ontario Human Rights Code including those with disabilities. Candidates requiring accommodation during the recruitment process are asked to contact Human Resources at .