Senior Director Product - Programmatic Demand
Senior Director Product - Programmatic Demand
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1 Vacancy
Job Description
NBCUniversal Advertising Platforms & Operations is responsible for the product development project management and daytoday operations of NBCUniversals full advertising technology suite. From product management to program management from sales enablement to sales operations from product marketing to strategic communications our division services both internal and external customers in support of NBCUniversals $10B annual advertising business. Together were building the platform that powers the future of advertising at NBCU.
The Customer Solutions team within Advertising Platforms & Operations is responsible for leading the product development processes for the technology solutions delivered to our advertising partners.
We are currently seeking a Senior Director Product Programmatic Demand to help drive customer innovation and deliver highgrowth ad products across NBCUniversals digital ecosystem. You will ideally be a highly collaborative person who is passionate about digital media programmatic products digital advertising innovation.
Responsibilities:
Reporting to the VP Product Programmatic Demand you will:
- Source internal and external customer product needs to advocate for prioritized implementation with the Engineering team.
- Lead daytoday work on our programmatic activation products including ongoing product support.
- Collaborate with Sales Planning Strategy Product and Engineering teams to deliver bestinclass product offerings.
- Track and test key performance indicators to evaluate data and improve metrics.
- Develop use cases and revenue justification/business value analysis in conjunction with Strategy team.
- Lead programmatic partner onboarding and certification across NBCU and distributed partners on web mobile apps and OTT products.
- Become internal subject matter expert on programmatic and provide subject matter guidance to the larger team and Ad Sales organization as needed.
- Monitor and optimize programmatic deals in FreeWheel Markets Module Google Ad Manager Magnite and other SSP/DSP systems.
- Assist in deal setup to enable maximum spend across NBCU exchanges PMP marketplace and PG Deals.
- Analyze SSP/DSP bid metrics (invites bids done failed bids timeouts invalid creatives) to identify risk and work with partners towards resolution.
- Maintain integrations with demand sources (display & video) to increase programmatic yield and selling opportunities.
- Manage product roadmaps and effectively communicate timelines to all stakeholders by leading communication prioritizing key features and establishing timelines with external partner Engineering teams.
- Lead commercialization process both internally and externally to ensure effective product launches.
- Collaborate with Project Management and Product Marketing teams to ensure product enhancements are embedded in GTM collateral.
- Document internal workflows with help from Product Marketing to ensure success of newtomarket product launches.
- Document and detail user stories for Engineering team.
- Stay apprised of competitive ad planning and optimization products in the marketplace.
- Conduct frequent proof of concepts with crossfunctional stakeholders to inform successes roadblocks or failed attempts at activating new product solutions.
- Collaborate with Legal teams to understand implications of tasks involving audience/device data collection and/or offdomain nonNBCU content publisher partners.
- Manage and mentor other product managers as the team grows
Qualifications :
- 8 years of experience working in digital media involving programmatic activation with a strong preference for experience in CTV
- Proven expertise of the programmatic ecosystem its main actors and all the related product business and technical implications
- Proven track record of owning product solutions in crossfunctional environments (ideally programmatic products)
- Experience collaborating with Marketing Sales Strategy and Engineering teams to develop and bring to market successful and innovative digital products
- Strong attention to detail and organizational skills with the demonstrated ability to take the seed of an idea through launch while prioritizing effectively to get things done
- Knowledge of technical and operational product and project requirements
- Proven ability to understand and communicate using technical language (e.g. APIs requirements documents agile systems etc.
- Strong understanding of programmatic advertising standards (e.g. OpenRTB VAST etc.
- Fluency with data; can dissect and interpret it to understand market dynamics and user behaviors measure product performance identify pinchpoints and inform decision making
Desired Characteristics:
- Proven history of creative problemsolving with autonomy
- Ability to effectively communicate and influence across a variety of platforms as needed (e.g. messenger video conferences inperson gatherings phone email etc.
- Demonstrated passion for programmatic advertising with commitment to delivering bestinclass advertising products and consumer experiences
Eligibility Requirements:
- Must be willing to work in New York NY
- Must have unrestricted work authorization to work in the United States
- Must be 18 years or older
Additional Information:
Hybrid: This position has been designated as hybrid generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits including medical dental and vision insurance 401(k) paid leave tuition reimbursement and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $170000 $210000 (bonus and longterm incentive eligible)
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
