Senior Digital Marketing Manager

Whats In It For You

• Competitive salary
• Hybrid working
• Flexible working hours
• Annual Salary Review
• Pension 
• Private medical insurance
• Life assurance
• Income protection & Critical illness

Purpose of the Role

Our Group Marketing function is core to Ocorians growth. We generate leads to drive revenue opportunities we create platforms for our people to develop influential relationships and we own and promote our brand reputation in the market. We have a pivotal role in driving clientcentricity from the outsidein by creating and promoting a One Ocorian value proposition to specific segments of clients called buyer groups.

In line with this purpose you will shape our nextera digital strategy. Youll use your expertise and experience and energy to take us to the next level in digital marketing capability driving our digital marketing strategy and initiatives ensuring the effective promotion of our services and products across various digital channels.

This role involves managing and optimizing the companys online presence including the website social media platforms email marketing and digital advertising campaigns.

The Senior Digital Marketing Manager will collaborate with crossfunctional teams to develop and execute marketing plans that align with the companys goals enhance customer engagement and increase brand awareness across our buyer groups. By leveraging datadriven insights and innovative digital tools the Senior Digital Marketing Manager will play a crucial role in achieving the companys growth objectives and maintaining a competitive edge in the market.

Main Responsibilities 

• Build out the digital marketing strategy and capabilities
• SEO and PPC
• CMS management development and optimisation
• Conversion rate optimisation (Hotjar analytics)
• User journey mapping
• Supporting marketing communications through webinars email marketing and nurturing
• Working collaboratively with the CRM and data management team
• Supporting marketing integration during acquisitions
• Lead generation management campaigns and website
• Own website improvements developments and innovations
• Reporting and tracking of all digital marketing channels
• Third party digital agency management
• Manage the digital marketing budget

#LIJM1
#LIHybrid

Qualifications :

Knowledge Skills & Experience

These responsibilities require a blend of creativity strategic thinking and datadriven decisionmaking to effectively engage target audiences and drive the companys brand forward. It is a significant and exciting opportunity to shape our digital future and grow our business from the outside in. The role requires that we pivot focus and energy towards clients and the marketplace.

• Experience: 5 10 years experience in a digital marketing role ideally in Financial Services
• Knowledge: Knowledge of funds regulatory and compliance capital markets corporate services or private clients highly desired. In depth knowledge of current digital trends.
• Marketing automation: Proficiency with tools like HubSpot Marketing Cloud Marketo or similar.
• CMS experience: Working knowledge of Drupal Expression Engine WordPress or similar CMS platforms.
• Salesforce experience: Experience with Salesforce is a significant advantage.
• Analytics tools: Proficiency with GA4 and Google Search Console.
• Design skills: Basic Photoshop capabilities are a plus.
• Project management: Managing multiple stakeholders and activities to a deadline. Experience with project management tools such as Asana or Monday.
• Advertising: Experience with LinkedIn Ads.
• Stakeholder management: Ability to manage relationships with various stakeholders.
• UX/UI: Understanding of user experience and user interface design.
• AI tools: Leveraging AI tools to drive digital marketing initiatives

Competencies

• Extremely organised need to be able to manage multiple projects at once
• Attention to detail and eye for design
• Flexible adaptable and resilient attitude
• Able to work calmly under pressure
• Ability to interact confidently build relationships quickly and establish credibility

Additional Information :

All staff are expected to embody our core values that underpin everything that we do and that reflect the skills and behaviours we all need to be successful.  These are:

• We are CLIENT CENTRIC  Clients are at the centre of our world and were committed to providing expertise and specialist solutions to meet their most complex challenges.
• We are AMBITIOUS  We aim high. We think and act globally seizing every opportunity to delight our clients and support our colleagues wherever in the world they may be.
• We are AGILE  We act on our initiative to get things done for our clients. Our independence gives us the flexibility and freedom to keep things simple efficient and effective.
• We are COLLABORATIVE  With a curious mindset we ask the right questions to get to the right solution for our clients faster. We collaborate to win together and share our successes.
• We are ETHICAL  We behave with integrity at all times and assume positive intent building trust through responsible actions and honest relationships.

Equal Opportunities for Everyone

Please let us know if theres anything we can do to make the process easier for you. You can reach us at .

Were an equal opportunity employer. All applicants will be considered for employment without attention to age ethnicity religion sex sexual orientation gender identity family or parental status national origin or veteran neurodiversity or disability status.