Product Marketing Manager
Product Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
POSITION OVERVIEW
Companies around the globe are prioritizing safe efficient and clean operations. These leading brands choose Intelex as their technology partner for core EHS functions including people safety risk mitigation and environmental sustainability. As Product Marketing Manager youll have the opportunity to help shape position and launch new bestinclass products that will solve customer challenges in unprecedented ways and fundamentally change the competitive landscape of EHS software.
RESPONSIBILITIES
Market Analysis: Conduct detailed market research to understand industry trends customer needs and competitive landscape.
Product Positioning and Messaging: Develop clear and compelling product positioning and messaging that differentiates the SaaS product in the market.
GoToMarket Strategy: Plan and execute gotomarket strategies for new product launches and updates.
Sales Enablement: Create sales tools and training materials to support the sales team in effectively selling the product.
Content Creation: Support the ideation and production of marketing content at each stage of the customer journey with emphasis on mid and bottomoffunnel.
Customer Insights: Gather customer feedback to inform product development and marketing strategies.
CrossFunctional Collaboration: Collaborate with product management sales marketing customer success and other teams to align on product and marketing strategies.
Performance Metrics: Track and analyze product marketing performance metrics to optimize our teams impact.
Market Education: Educate the market about our product through webinars thought leadership pieces and participation in industry events.
Partner Marketing: Work with partners to develop joint marketing strategies and materials.
ORGANIZATIONAL ALIGNMENT
This role reports directly into the VP Product Marketing & Brand
QUALIFICATIONS
35 years of relevant Product Marketing experience (bonus for B2B SaaS)
Excellent written and verbal communication presentation and interpersonal skills
Proven ability to influence and align teams around shared business outcomes
Track record of creative and impactful software marketing outcomes
Ability to analyze data to derive meaningful insights
Ability to adapt to changing market conditions and prioritize multiple projects
Ability to travel domestically and internationally up four times a year if needed
Strong Bonus: Experience in the EHS industry or adjacent field
EDUCATION
Bachelors degree in a relevant field or demonstrable educational equivalent
COMPANY OVERVIEW
For over 30 years Intelex has been making a difference in the world by helping our 1400 customers achieve safer more sustainable operations. Our web and mobile solutions streamline and simplify environmental safety quality and risk management empowering organizations to meet the challenges of an increasingly complex marketplace while minimizing negative social environmental and human impacts. Intelex is proud to be an operating company of Fortive Corporation which provides strength in numbers strength in skills and perspectives and strength in our shared conviction to make an impact.
Required Experience:
Manager
Employment Type
Full-Time
