Senior Performance Marketing
Senior Performance Marketing
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Job Description
Job description
Were looking for a highly skilled and datadriven PPC expert to lead and optimise paid search campaigns across Google Search and Microsoft Bing. This role is pivotal in driving measurable growth across multiple markets and ensuring performance marketing efforts align with business goals.
Roles and responsibilities
Lead and optimise paid search campaigns across Google Ads and Microsoft Bing ensuring best practices in account structure keyword strategy bidding and ad copy.
Monitor and improve key performance metrics such as CTR conversion rate CPA CPL ROAS and overall campaign efficiency.
Mentor Performance Marketing Analysts supporting their development while driving results across multiple brands and international markets.
Own PPC data and performance metrics maintaining daily weekly monthly and annual reports that inform strategic decisions.
Develop and enhance realtime dashboards and performance reports for internal stakeholders ensuring clarity accuracy and actionable insights.
Take ownership of testing strategies landing page optimisation and conversion rate improvement in close partnership with CRO teams.
Conduct indepth keyword research competitor analysis and stay updated with industry trends to uncover new growth opportunities.
Provide strategic dataled recommendations that help brands exceed acquisition and revenue goals.
Collaborate closely with teams across marketing sales and operations to ensure alignment and maximise ROI.
Plan and execute retargeting campaigns within Google Ads and other paid media platforms optimising for reengagement and conversion lift.
Be a proactive contributor bringing forward new ideas testing innovative approaches and continuously looking for ways to improve paid search performance.
Have a working knowledge of paid social platforms like Meta LinkedIn and TikTok with the ability to collaborate effectively with channel leads and understand crosschannel strategies.
Job requirements
Proven handson experience managing and optimising largescale PPC campaigns on Google Ads and Microsoft Bing including budget responsibility.
Strong analytical skills with expertise in Google Analytics Data Studio (Looker) and Excel/Sheets.
Experience with A/B testing tools and CRO principles.
Strong stakeholder communication and reporting skills.
Passion for performance marketing with a testandlearn mindset.
All done!
Your application has been successfully submitted!
Required Experience:
Senior IC
Employment Type
Full-Time
