Senior Digital Marketing Manager Paid Media

City Experiences is seeking a Digital Marketing Manager Paid Media for our Marketing operations.

About You:

This person will be adaptable dynamic and embody City Experiences RESPECT Service System.

About the Opportunity:

The successful Digital Marketing Manager of Paid Media will play a vital role in developing and executing our global media programs across both digital and offline media channels within an existing clientbased media team. This role can see the big picture deliver creative marketing and media solutions at scale skillfully deliver guidance and oversee strategic media planning and of our programs.

This role will be indispensable in the attainment of the teams revenue targets will personally contribute to creation of an unforgettable guest experience will be favorably viewed by supervisors and peers and will be swift and efficient in the of their assigned duties. Performance will be measured by revenue achievement departmental tests management evaluation and feedback from peers on the citys team.

Essential Duties & Responsibilities:

Media Planning and Campaign Management:

• Develop and implement strategic media plans within the U.S. and abroad
• Focus on lead generation in B2B environments
• ABM marketing and affiliate marketing
• Posses a strong understanding of media terms strategies and the necessary tools to identify and target relevant audiences
• Collaborate with crossfunctional teams including sales marketing and ecommerce team
• Work closely with inhouse creative and social/content development teams
• Develop clear and achievable campaign KPIs that will deliver on business unit needs

Agency Management:

• Day to day operational management and oversite of paid media agency campaigns and audience targeting
• Foster a culture of collaboration innovation and continuous improvement with agency partners and internal media team members
• Posses a clear understanding of best practices and process development in the communication and delivery of campaign elements between stakeholders and agency partners related to media briefs campaign briefs and creative briefs

Analysis and Reporting:

• Evaluate and report on campaign performance while offering stakeholders critical assessments of optimization opportunities
• Work with data and analytics teams to ensure media vendor data is properly pulled into our centralized database
• Will utilized internal data visualization tools and dashboards to help facilitate proper storytelling and performance results

Financial Responsibilities

• Ensure campaigns adhere to budget targets and flight windows
• Process and approval of vendor media invoices

Market and Competitive Analysis:

• Stay abreast of industry trends emerging technologies and competitive products to ensure the companys digital products remain innovative and marketleading
• Conduct competitor benchmarking and leverage

Requirements & Qualifications:

• Bachelors degree in marketing advertising communications or a related field preferred
• 10 years of digital media planning and hands on keys experience with the major digital platforms.
• Search marketing experience with both Google and Microsoft in the development of bid strategies campaign setup keyword selection and match types
• Paid social experience with META Twitter and LinkedIn Commission Junction
• Experience in traditional and offline media such as OOH print sponsorships linear television and terrestrial radio desirable
• Working knowledge of tag management solutions such as Google Tag Manager and Tealium
• Experience in working with GA4 or other web analytics platforms
• Data visualization tools such as Data Looker/Studio or Tableau
• Strong excel knowledge required
• BtoB and direct to consumer experience
• Possess organizational and communication skills both oral and written and the ability to present performance results to senior leadership teams
• Previous media agency experience is highly desirable
• B2B B2C and experience in the travel/tourism industry is highly desirable

About Us:

City Experiences passion is to provide amazing experiences on land and water. Our 40year success through organic growth and acquisitions has resulted in a portfolio of over 25 brands that welcome upwards of 30 million guests/riders annually. If youre an enthusiastic team player who thrives in an environment where communication creativity and cooperation are encouraged this may just be the opportunity for you.

The RESPECT Service Systemembodies City Experiences mission vision values and operating principles. By creating a company culture that puts RESPECT at its core we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.

The Companyis proud to be an Equal Employment Opportunity and Affirmative Action employer. We prohibit discrimination and harassment against any applicants or employees based upon their race color religion national origin sex age sexual orientation gender identity or expression mental or physical disability status as a protected veteran or other characteristics prohibited by applicable law.

Additionally we encourage all qualified applicants including those with past arrest or conviction records to apply.The Companyparticipates in the EVerify program in certain locations.

We encourage qualified applicants with arrest and conviction records to apply.

Required Experience:

Manager