Marketing and Communications Manager CLIENT: American Academy of Emergency Medicine AAEM REPORTS TO: Senior Marketing & Communications Manager DIRECT REPORTS:None STATUS: Exempt (Minimum 37.5 hours/week) GENERAL SUMMARY: The Marketing and Communications Manager is a strategic role responsible for the digital expression of AAEMs brand. This position leads the visual and editorial direction of AAEMs digital presence ensuring a cohesive user experience that reflects organizational goals and values. It requires a strong balance of creative thinking and analytical insight to optimize content and design across digital platforms. The ideal candidate brings a student mindset a collaborative approach and a passion for measurable results. POSITION RESPONSIBILITIES (Minimum 37.5 hours/week): - Collaborates in a team environment to develop implement monitor and refine campaigns ensuring targeted messaging effectively reaches key audiences.
- Maintains AAEMs websites as the primary resource for members and the broader emergency medicine communityincluding physicians residents and studentsby publishing timely content ensuring accuracy enhancing visual presentation and continuously optimizing the user experience.
- Manages AAEMs social media presence using a social media management platform to plan create and schedule content track engagement and support brand consistency with a growing emphasis on paid strategy and ad campaign management.
- Oversees podcast editing and postproduction ensuring highquality audio brand alignment and adherence to industry best practices for distribution and audience engagement.
- Analyzes digital campaign performance across various platforms such as Google Analytics Google Ads social media etc.; uses data insights to inform strategic recommendations.
- Stays current with emerging digital marketing technologies best practices and industry trends to identify innovative strategies that drive highquality lead generation and audience growth.
- Serve as staff liaison to committees sections and chapter divisions as assigned. This includes taking meeting minutes and distributing them to the committee chair board liaison and committee members and assisting with projects and tasks (including online webinars).
EDUCATION/EXPERIENCE REQUIRED: - 13 years of experience in digital marketing with a strong understanding of website optimization and best practices.
- Proficiency in tracking and analyzing key performance metrics across digital platforms with the ability to translate insights into actionable recommendations.
- Exceptional written and verbal communication skills along with strong interpersonal abilities.
- Meticulous attention to detail with excellent proofreading and editing skills.
- Advanced computer proficiency including experience with Microsoft Office social media scheduling tools graphic design software and website content management systems (CMS).
- Demonstrated interest in emerging technologies including the application of AI tools to enhance marketing efficiency and creativity.
- Highly organized and adept a managing multiple projects simultaneously with proven ability to meet deadlines and adjust to shifting priorities.
- Bachelors degree in marketing communications or a related field preferred.
PHYSICAL REQUIREMENTS: Frequent physical demands include: communication by seeing talking listening and writing; sitting; standing; walking; and using keyboard for word processing needs. Equipment typically utilized frequently includes computer telephone copier fax printer and calculator. BUSINESS NEEDS & TRAVEL REQUIRED: Some early morning evening and weekend work may be required in our home office and while traveling outoftown to meet client needs. Travel will be two to four weeks per year. *This position is located in downtown Milwaukee WI and a minimum of two days onsite in the office (including Wednesday as an allstaffinoffice day) are a requirement of the role.
*Please apply to the role that best aligns to your experience and qualifications. Well discuss your interests and possible opportunities during an initial phone interview. (No need to apply to multiple opportunities.
| Required Experience:
Manager