Creative Strategist
Creative Strategist
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Job Description
Job description
At MANUAL were looking for a talented Creative Strategist to lead the direction of our content strategy and elevate our creative output for social advertising. This role sits at the intersection of brand storytelling and growth marketing playing a crucial part in driving brand awareness and customer engagement.
As Creative Strategist youll partner with our production team and performance marketing lead to design and refine ad campaigns that embody MANUALs brand voice and deliver impactful measurable results. You should bring a deep understanding of digital marketing social platforms and a knack for crafting narratives that captivate and motivate audiences contributing directly to the growth of MANUAL and its sister brands.
RESPONSIBILITIES
Campaign Strategy Development: Collaborate with performance and production teams to develop and execute strategic content plans for social ads focused on engaging target demographics and achieving conversion goals.
Audience Insight and Research: Leverage datadriven insights to understand audience preferences needs and behaviours on social platforms shaping campaign direction accordingly.
Content Creation: Working closely with our inhouse production team oversee the production of ad content including copy visuals and video concepts that aligns with our brand identity and speaks to our audience effectively.
Optimisation and Testing: Develop and implement A/B testing frameworks to optimise ad performance continually refining messaging visuals and formats to improve reach engagement and conversion.
Performance Analysis: Regularly review and analyse performance metrics to gauge ad effectiveness and provide insights and recommendations for future campaigns.
Brand Alignment: Ensure all ad content is onbrand and aligns with MANUALs core messaging and values helping to maintain a consistent voice across all Meta adverts.
Trend Monitoring: Stay abreast of industry trends emerging technologies and social media innovations leveraging insights to inform content strategy and overall channel tracking.
Crossfunctional Collaboration: Collaborate closely with internal teams including marketing design and copy to ensure content alignment and coherence across all touchpoints.
Job requirements
Proven experience as a Content Strategist ideally with a background in Meta ads or other social platforms.
Strong understanding of performance marketing principles and handson experience creating ad campaigns on Meta.
Excellent copywriting skills with a talent for concise persuasive messaging.
Analytical mindset with the ability to interpret campaign performance data and refine creative thinking accordingly.
Ability to work collaboratively across teams in a fastpaced environment.
Familiarity with the health and wellness category is a plus.
SALARY & BENEFITS
Salary range of 50k 60k depending on experience
Generous stock option plan
A fun and friendly working environment with sharp and motivated coworkers
Hybrid role based in London Bridge with lunch once per week
400 per year learning and development budget with Learnerbly
Wellness and gym benefit with Gympass
Annual company retreat
25 days holidays and generous parental leave & flexible working policies
A growing team with plenty of opportunities for progression ownership of goals and a direct impact to MANUAL
Private healthcare plan
Join in the early stages of one of the most promising scaleups in the health & wellness space
ABOUT MANUAL
MANUAL delivers healthcare at scale thanks to its comprehensive digital clinic. Our ambition is to extend the healthy years of lives for a large part of the population in the UK Brazil and beyond focusing on lifeimpeding conditions like hormonal imbalance obesity and hair loss.
MANUAL has steadily grown since inception and is now serving 500k patients across 2 geographies. We are centralising the diagnosis custom medications doctor specialist services behavioural change and fully vertically integrated management of the treatment journey under one roof and consumer brand.
Were destigmatising how people approach their health by offering easy access to diagnostics a holistic range of treatments ongoing care and medical advice as well as a community to help proactively improve ones health and wellbeing. A place that didnt exist until now.
Innovating on healthcare delivery MANUAL provides patients with engaging treatment plans generating superior clinical outcomes: 90 of patients see an improvement in their Quality of Life (QoL) within 6 months. Our ambition is to extend the healthy years of lifespan for a big part of the population in the UK Brazil and beyond
After a $30 million Series A round we are on a mission to build one of the most impactful teams in the healthcare space. We are looking for incredibly ambitious entrepreneurial driven and fun people to join us as we accelerate our growth and expansion. This is an exciting time to join the UKs fastestgrowing healthtech and help supercharge our mission.
Websites:
Menwell Limited trading as MANUAL is an Equal Opportunities Employer. We are committed to equal employment opportunities regardless of gender and gender reassignment age disability race religion or belief sex and sexual orientation pregnancy and maternity marriage and civil partnership. We base all our employment decisions on merit job requirements and business needs. This applies to all decisions related to hiring training remuneration promotion and discipline.
We believe that a diverse and inclusive workforce is essential to our success. We are committed to creating an environment where everyone feels welcomed valued and respected regardless of their background identity or beliefs. We believe that Inclusion Diversity Equity and Accessibility (IDEA) is essential to our ability to offer the best possible health outcomes to our patients and customers.
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Employment Type
Full-Time
