Product Marketing Intern
Product Marketing Intern
Posted on :
29-04-2025
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1 Vacancy
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Job Description
Company Overview
Bynry is an innovative B2B SaaS company specializing in utility operations and management. Our flagship product SMART360 provides comprehensive solutions for utilities to streamline their operations and management processes. Were looking for a talented Product Marketing Intern to join our team and help drive our marketing efforts for SMART360.
Position Summary
As a Product Marketing Intern at Bynry you will play a crucial role in managing the marketing funnel for our SMART360 platform. This handson position offers an opportunity to gain valuable experience in B2B SaaS product marketing while making a meaningful impact on our gotomarket strategy. You will work closely with our product and marketing teams to effectively communicate the value of SMART360 to potential customers in the utilities industry.
Location
Position based in Pune India (combination of remote work and inoffice days)
Duration
6month with immediate start date
Responsibilities
- Content Creation & Management
- Develop compelling product marketing materials including case studies white papers and product sheets
- Create and maintain a content calendar for productrelated communications
- Collaborate with technical teams to translate complex product features into clear benefitfocused marketing messages
- Market Research & Analysis
- Research utility industry trends customer needs and competitor offerings
- Gather and analyze customer feedback to inform marketing strategies
- Monitor market developments and identify new marketing opportunities for SMART360
- Digital Marketing Campaigns
- Assist in planning and executing digital marketing campaigns for SMART360
- Manage product presence across digital channels (website social media industry platforms)
- Optimize product landing pages and marketing funnels to improve conversion rates
- Sales Enablement
- Create and maintain sales collateral for the SMART360 product
- Develop presentation materials for demos and client meetings
- Support the sales team with product messaging and competitive positioning
- Event & Webinar Management
- Plan and coordinate product demos webinars and industry events
- Create event materials that effectively showcase SMART360s capabilities
- Follow up with leads generated from events and nurture them through the marketing funnel
Required Skills & Qualifications
- Strong written and verbal communication skills
- Excellent organizational and project management abilities
- Basic understanding of B2B marketing concepts and principles
- Creative mindset with attention to detail
- Proficiency in Microsoft Office or Google Workspace
- Willingness to learn about the utility industry and technical products
Preferred Skills & Qualifications
- Experience with digital marketing tools and platforms
- Knowledge of content management systems
- Familiarity with graphic design tools (Canva Adobe Creative Suite)
- Understanding of marketing analytics and reporting
- Experience with CRM systems (Salesforce HubSpot etc.
- Interest in technology and SaaS products
What We Offer
- Handson experience in B2B product marketing
- Opportunity to work with an innovative product in the growing utility tech space
- Mentorship from experienced professionals
- Collaborative and dynamic work environment
- Potential for growth within the company
market research,communication skills,analytical thinking,digital marketing,content creation,creative problem solving,social media management,team collaboration,project management,seo,demand generation
Employment Type
Full Time
Key Skills
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