Channel marketing specialist
Channel marketing specialist
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Job Description
Online & Offline Channel Marketing Specialist
Role and responsibilities (summary)
Maximise Sony Online Sales and Online Inhouseshare for responsible accounts. Leading Sonys efforts with our retail partners as the functional Online expert to maximise and optimise Sonys online presence and online marketing during the full consumer journey (from awareness to orientation conversion and retention)
Reporting/location:
Direct reporting and physically seated next to Channel sales manager.
Indirect reporting to Head of Trade Marketing to align Online category communication/promotion strategies and monitor/coach Online marketing efficiency.
Online Genba:
Perfect Online for accounts responsible regarding:
- Product rampup (Live at launch; product reviews; new model PR etc)
- Rich content (product pictures; relevant descriptions etc)
- Premium content (unpacking experience; USP explenation etc)
- Shareofvoice management: Plan and manage targeted Sony visibility on customer main pages category page search etc)
- Sellup and basket sales opportunties
- Online product availability Instockratio
- Create yearly promotion plans for Online & Offline activities
- Create forecast plan for online sales sellin/sellout based on GFK trends & previous sell out & online campaigns uplifts
- Defining optimal Online sales based on Market Share account & product Sell out Offline & Online IHS development
- Sony Online InStockratio online product availability
- Online forecast accuracy sell in & sell out in Online
- Manage and coordinate first of all digital marketing activities in Key dealers but also offline
- Create a promotion plan for tow channels online & offline for 1 and 2H FY
- Support the goals set in the sales plan
- Work close with Head of Marketing Online Marketing department Specialist and the sales team
- Plan and execute initiatives to reach the target audience through appropriate channels
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Develop and maintain business relationship with dealer Online department / Online Managers
- Develop and maintain relevant tools to track online KPIs in cooperation with dealer Online Managers
- Online Marketing: Initiate Develop & Implement Online promotion plans (Retail; Sony generic / Category specific) together
With Channel Sales management:
- Defining optimal promotional proposition and communication message
- Defining optimal Online media plan for maximum reach and optimal conversion to achieve targeted sellout & InHouseShare KPIs
- KPIs. Sony Online InHouseshare Online Sellout Net Sales attachment ratios Online Average Selling price
- Sony Online content quality and Sony shareofvoice
- Campaign effectiveness and efficiency (reach clickthrough conversion ROI)
- Account budget spending (Sales Tactical Year agreement Coop local A&P)
Online Marketing:
- Initiate Develop & Implement Online promotion plans (Retail; Sony generic / Category specific) together with Channel Sales team:
- Defining optimal promotional proposition and communication message
- Defining optimal Online media plan for maximum reach and optimal conversion to achieve targeted sellout & InHouseShare KPIs
KPIs:
- Sony Online InHouseshare Online Sellout Net Sales attachment ratios Online Average Selling price
- Sony Online content quality and Sony shareofvoice
- Campaign effectiveness and efficiency (reach clickthrough conversion ROI)
- Account budget spending (Sales Tactical Year agreement Coop local A&P)
Your new office
Poland
Based at the Warsaw Office you will enjoy a modern working environment. Our office is part of City Gate and is located near the center of Warsaw on the border of the Central Business District (COB) and Wola. This location guarantees easy access to the facility both by public transport and by car and additionally there are metro stations of line 1 (Ratusz Arsena) and line 2 (Rondo Daszyskiego) nearby. We have an onsite canteen and caf with free coffee/tea available in the office kitchens.
Life at Sony
We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy worklife balance supported by hybrid and flexible working policies. We are a positive community who dream big together respect each other and enjoy a collaborative culture.
We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys respect their suggestions then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.
You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles in a wide range of countries with a supportive mobility team to support you if you take that leap!
Bring your uniqueness to Sony
We are passionate about creating a culture that promotes equity and cultivates inclusion diversity and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sonys purpose to fill the world with emotion through the power of creativity and technology. We want you to bring your unique self to work and help shape our culture.
We are Sony Europe.
Our people collaborate in an environment of respect integrity and openmindedness. Diverse teams from all over Europe are the driving force for our business and we embrace the differences that make each of us original and unique.
With offices in 28 European countries Sony Europe caters to consumer professional semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale.
Bring your passion creativity and ambitions to Sony Europe. Apply now and lets create the future together.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
