VP Marketing
VP Marketing
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$ 150000 - 225000
1 Vacancy
Job Description
How you will help
We are seeking a Vice President Marketing with extensive B2B accountbased marketing and direct to Pharma experience to build and creatively communicate our realworld data value proposition to Pharmaceutical Manufacturers Government health agencies Health systems Insurance carriers and Analytics companies that serve those market segments. In this senior role you will own the strategic build out and of our digital PR and trade show marketing strategies as we evangelize our approach to key stakeholders across the healthcare landscape . This includes responsibility for evolving our positioning competitive differentiation messaging and customer engagement around our identity privacy governance and data exchange solutions that support HealthVerity Marketplace the nations largest healthcare and consumer data ecosystem.
You will work collaboratively with our executive team and will report directly to our Chief Operating Officer.
What you will do
- Become our chief storyteller demonstrate the ability to quickly understand our products and value add so as to meaningfully evangelize our unique selling proposition to clients and employees.
- Market Positioning and Product Strategy
- Collaborate with our Product and Sales Teams to develop a provocative product positioning and messaging strategy that will resonate with our target client personas
- Refine client personas types who they are how they buy and what key criteria guides their buying decision process based on each buyer persona
- Identify customer successes and pain points
- Determine how HealthVerity can solve those pain points translating use cases and workflows into customer solutions (benefits) while highlighting our successes
- Evolve our sales and marketing processes including working tightly with our product team to:
- Share insights from prospects and customers
- Plan the launches of new products and releases for existing products
- Refine product positioning and differentiation guidance for the sales team
- Become a thought leader on customer needs market dynamics company capabilities competitive landscape and product differentiation
- Strategic Planning and
- Develop a strategic marketing plan for our key products including HealthVerity Marketplace Taxonomy Identity Manager and new product launches
- Develop the arc of a story to create a meaningful and longterm dialogue with customers through digital trade show and PR efforts
- Manage to KPIs and develop a comprehensive closedloop marketing program to measure and monitor key metrics and ROI from marketing programs including marketing qualified leads
- Optimize and recommend improvements to marketing campaigns based on results
- Build marketing models and playbooks which allow us to scale and automate manual tasks so that the team is focused on strategic problem solving
- Retain recruit and harmonize an amazing team by hiring nurturing and managing great marketers
- Brand Awareness
- Provide strategic direction prioritization and oversight of our branding and awareness efforts as it relates to our public relations strategy our complete digital footprint (web social media email campaigns etc. and physical presence at events or conferences
- Evangelize our strategic direction for content creation (e.g. sales presentations and documentation sell sheets product videos case studies website copy landing pages social media etc. that clearly articulates the use cases and differentiation of our products
- Source and manage internal and external thirdparty resources to execute digital marketing campaigns content ideas and strategies
- Promote our company culture as a best place to work and strategize campaigns to attract the best talent to our team
- Sales Support
- Demonstrate a strong connection by partnering with Sales to deliver on revenue targets by executing and refining the current strategy and program for marketing qualified lead generation
- Guide and support our Sales team on the problems we solve for our buyers and users by crafting internal tools and external collateral
Required skills and experience
- 15 years of experience across corporate and product marketing including at least 10 years crafting marketing efforts to Pharmaceutical Manufacturers; SaaS experience preferred
- 10 years of experience in managing teams and developing talented personnel
- Proven experience building and integrating marketing teams with demonstrated track record for launching new products and services
- Proven experience working with direct marketing and sales executives to deliver business outcomes
- Demonstrated ability to gather and synthesize key inputs to drive business planning and strategy
- Excellent communication skills (written verbal visual) both for internal audiences and customerfacing messages
Desired skills and experience
- An MBA is not mandatory but would be considered a strong plus
Base salary for the role is commensurate with experience and can range between $annual bonus opportunity.
Hiring Locations
Our main office is located in Center City Philadelphia where we operate on a hybrid model with inoffice work required three days a week for local employees. We believe collaboration is most effective when teams come together which is why we prioritize hiring in the Philadelphia area.
For certain roles we also hire from hub locationsregions where we have an established presence with multiple team members working remotely. While these employees primarily work from home we bring them together in person at lease once a year for teambuilding collaboration and strategic planning.
Due to tax and labor regulations we can only hire from specific states. Remote work is supported in the following key hub locations and approved states:
Hub Locations:
- Philadelphia Pennsylvania
- Boston Massachusetts
- New York City New York
- Baltimore Maryland
- Washington D.C.
- Charlotte North Carolina
- RaleighDurham North Carolina
- Atlanta Georgia
- Chicago Illinois
Approved States for Remote Work:
CT DE FL GA IL IN MA MD MI NC NJ NY OH PA TN and VA.
About HealthVerity
HealthVerity is the leader in privacyprotected realworld data exchange transforming how healthcare and life sciences organizations connect and analyze disparatehealthcare and consumerdata.We continue to innovate HealthVerityMarketplacethenationsfirst andlargestrealworld dataecosystemcomprising more than 75 leading data providers and over 340 million US patients. Combined with Identity Manager the industrys most accurate and efficient solution for patient identity privacy and governance wesupport critical applications in clinical development commercial strategyregulatory decisionmaking population healthunderwriting and more. HealthVerity has raisedmore than $140 million to date and works closely with its data providers partners and clients to Synchronize the Science.To learn more about HealthVerity visit.
Why youll love working here
We are making a difference Our technology is at the forefront of some of the biggest healthcare challenges in the world.
We are one team Our people define our culture and always will. We take time out to celebrate each other and acknowledge the value that each of us adds towards our greater mission. Come share all you have to offer.
We are learners Every team member is continually learning no matter if weve been in a role for one year or much longer. We are committed to learning and implementing what is best for our clients partners and each other.
Benefits & Perks
Our benefits package is thoughtfully designed to support and enrich the experience of our fulltime employees with eligibility limited to those in permanent positions.
- Compensation: competitive base salary & annual bonus opportunity (for noncommissioned roles)
- Benefits: We offer a 401(k) plan and stock options. Health dental and vision coverage start on day 1 while 401(k) eligibility and stock options follow soon after.
- Flexible location: Remote workdays and 3 days a week of inoffice collaboration for team members in the Philadelphia area. Check location requirements with the recruiting team.
- Generous PTO: Take time off as needed targeted at 4 weeks per year including vacation personal and sick time plus paid parental leave.
- Parental Leave: 12 weeks paid leave for childbearing surrogacy and adoption; 6 weeks for nonchildbearing parents.
- Comprehensive and individualized onboarding: mentorship program departmental talks and a library of resources are available beginning day 1 for each new team member to minimize the stress of starting a new job
- Professional development: biweekly 1:1s handson leadership that is goaland growthoriented for each team member and an annual budget to support professional development pursuits
We believe incorporating different ideas perspectives and backgrounds make us stronger and encourages an environment where ageism racism sexism ableism homophobia transphobia or any other form of discrimination are not tolerated. All qualified job applicants will be given consideration for employment without regard to race color religion sex sexual orientation gender identity national origin protected veteran status or on the basis of disability. At HealthVerity were working towards an innovative and connected future for healthcare data and believe the future is better together. We can only do that if everyone has a seat at the table.
If you require a reasonable accommodation in completing this application interviewing completing any preemployment testing or otherwise participating in the employee selection process please direct your inquiries to
Remote opportunities are not available in all areas and require team members to work from a fixed location due to tax and labor law implications specific questions about remote positions can be discussed during the interview process with your recruiter.
Required Experience:
Exec
Employment Type
Full Time
