Associate Director of Marketing and Sales Athletics
Associate Director of Marketing and Sales Athletics
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Job Description
The Associate Director of Marketing and Sales works in tandem with the Executive Associate Ad for External Affairs the Associate Director of Fan Experience and the Marketing Graduate Assistant to increase fan attendance positive brand awareness and revenue generation for Creighton Athletics. Experience working efficiently and cooperatively with studentathletes coaches and staff is needed. Strong interpersonal skills are preferred. Organizational skills time management skills and ability to prioritize and effectively manage multiple tasks and deadlines are required. Demonstrated commitment to diversity and experience with promoting inclusive excellence is required. This position will oversee the Marketing Graduate Assistant and gameday intern group in coordination with the Associate Director of Fan Experience.
The Creighton University Athletic Department is now accepting applications for the position of Associate Director of Marketing and Advertising. This position will report to the Executive Associate Athletic Director for External Operations. Creighton located in Omaha Nebraska competes in NCAA Division I as a member of the BIG EAST Conference.
This Associate Director of Marketing and Sales will provide strong vision leadership management coordination and oversight of the departments marketing unit in tandem with the Associate Director of Fan Experience.
Primary responsibilities include but are not limited to:
Develop and execute marketing and ticket plans for select Creighton sports with a focus of increasing attendance and revenue generation. Partner with communications creative ticketing and other in house departments on the rollout and of marketing plans.
Coordinate all advertising for Creighton Athletics including copyrighting scripts social media print advertising etc.
Serve as primary oversight for Creighton Athletic advertising including email communication print and digital advertising and other channels as the primary designer.
Serve as the primary contact for licensing and brand management serving as the main point of contact with retailers vendors and overall logo management in coordination with University Communications. Provide strategic vision to grow revenue through licensing sales and opportunities.
In coordination with senior administration and ticket office develop group season and singlegame ticket strategies and campaigns for ticketed sports to meet department wide financial objectives.
Utilize data analytics to inform marketing strategies assess fan engagement metrics and continually improve campaigns based on performance data.
Develop innovative methods to reach new fans while engaging and retaining the existing fan base through ticket sales and Jaybacker memberships.
Assist with the locating and the sales for group ticket opportunities.
Assist in growing corporate partnership revenue and managing relationships with key partners.
Develop innovative ways to promote our athletic teams and branding through emerging technology and other creative outlets.
Assist the Associate Director of Fan Experience and Director of Spirit Programs with enhancing the invenue fan experience.
Assist with oncampus communication efforts and continuously finding new ways to help grassroot advertising and promotion of Creighton Athletics.
Other duties as assigned.
This position will work closely with the following units:
Athletic Communications
Ticket Office
Creative Services
Broadcasting and Interactive Media
Corporate Sales and Sponsorship
- Responsible for creating a dynamic advertising and email communication program to increase ticket sales and revenue generation
- Development implementation and maintenance of all marketing and promotions strategies
- of gameday programming and show
- Collaborate with other units within Athletics
- Other duties as assigned
Qualifications:
Bachelors degree required in Journalism Communication Marketing Sports Management or a related field required
Masters degree or advanced education preferred
3 years of experience in marketing communications or equivalent leadership experience required(GA experience accepted)
Experience in creating or overseeing the creation of marketing plans brand strategy or ticket sales and service plans
Experience with budget management
Direct experience in a Division I athletic department or professional sports organization
Working knowledge of Microsoft Office (Word Excel PowerPoint and Outlook)
Working knowledge of TM1 marketing program (Required)
Ability and willingness to work a flexible schedule including nights and weekends
AtCreighton University you are part of something big. Your skills and passions unite with thousands of faculty staff and students inspired to change the world. Here we offer meaningful work driven by a 475yearold Jesuit tradition committed to social justice and serving others. Through this tradition we push the boundaries on innovation. We pursue new knowledge for the betterment of society. We seek to improve our world through Catholic and Jesuit values. And it all starts with you.
Creighton University is committed to providing a safe and nondiscriminatory educational and employment environment. The University admits qualified students hires qualified employees and accepts patients for treatment without regard to race color religion sex marital status national origin age disability citizenship sexual orientation gender identity gender expression veteran status or other status protected by law. Its education and employment policies scholarship and loan programs and other programs and activities are administered without unlawful discrimination.
Required Experience:
Director
Employment Type
Full Time
