CRM Senior Specialist

R2Net is a diamond bridal jewelry company with a technology soul. R2Net Inc. is an innovative technology company that provides ecommerce and supply chain platforms to connect the entire span of the diamond industrys ecosystem including manufacturers retailers and consumers.

R2Net Inc. is seeking a dynamic and resultsoriented CRM Sr. Specialist to join our marketing team. In this role you will be responsible for managing and optimizing customer relationship management (CRM) strategies across both and Blue Nile. You will play a key role in driving customer engagement retention and revenue growth through datadriven CRM initiatives and personalized marketing campaigns.

Responsibilities:

• Develop and execute customer lifecycle marketing strategies to increase engagement retention and repeat purchases for both and Blue Nile.

• Manage and optimize CRM tools including email marketing platforms segmentation strategies and customer databases to ensure efficient and personalized communication with customers.

• Create test and optimize automated email workflows (e.g. welcome series cart abandonment reengagement) to drive conversions and reduce churn.

• Collaborate with crossfunctional teams (e.g. product analytics design) to create tailored CRM campaigns that align with product launches seasonal promotions and business objectives.

• Analyze CRM data customer behavior and campaign performance to measure effectiveness and identify opportunities for improvement.

• Develop and manage customer segmentation strategies to deliver targeted personalized messaging based on demographics behavior and purchase history.

• Monitor industry trends and best practices in CRM to implement innovative strategies and tools that improve customer engagement and experience.

• Maintain customer data integrity and ensure compliance with data protection regulations (e.g. GDPR CCPA).

• Report on key CRM metrics such as open rates clickthrough rates conversion rates and customer retention to senior leadership.

• Support A/B testing and campaign optimization to continually improve the effectiveness of CRM communications.

• Work with customer service and support teams to understand customer feedback and incorporate insights into CRM strategies.

• Bachelors degree in Marketing Business or a related field.

• 4 years of experience in CRM email marketing or customer engagement in an ecommerce or retail environment.

• Proficiency in CRM platforms (e.g. Salesforce HubSpot Klaviyo) and email marketing tools (e.g. Mailchimp Marketo or similar).

• Strong understanding of customer segmentation lifecycle marketing and personalization strategies.

• Datadriven mindset with the ability to analyze customer data and campaign performance to inform decisions.

• Excellent written communication skills and the ability to create engaging personalized content for a variety of customer segments.

• Ability to collaborate crossfunctionally with marketing product and design teams.

• Highly organized with strong project management skills and attention to detail.

• Familiarity with data privacy regulations (GDPR CCPA) and best practices for handling customer data.

• Experience with advanced segmentation and automation strategies in CRM systems.

• Familiarity with data visualization tools (e.g. Tableau Google Data Studio) to present CRM insights.

• Previous experience working with A/B testing tools and methodologies to optimize campaigns.

• Quick to learn and adapt to overcome challenges.

• Enjoys working in an environment with a lively engaged and passionate team culture.

At R2Net many of our roles offer a highquality comprehensive benefits package including healthcare paid time off retirement planning and opportunities for career advancement. Some offerings are dependent upon the role employment type work schedule or location:

• Paid time off
• Medical Dental Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance

Annual base pay: $80000 $110000. Final pay rate shall be determined and is based on experience and qualifications.

At this time R2NET will not sponsor a new applicant for employment authorization for this position.

Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy childbirth or related medical conditions) race color age national origin religion disability genetic information marital status sexual orientation gender identity gender reassignment citizenship immigration status protected veteran status or any other basis prohibited under applicable federal state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. #LIWK1

Required Experience:

Senior IC