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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the worlds largest humanitarian network

Join usWhere your Career is a Force for Good!

Job Description:

MUST BE BILINGUAL IN SPANISH AND ENGLISH

WHY CHOOSE US

Joining The American Red Cross is like nothing else its as much something you feel as something you do. You become a vital part of the worlds largest humanitarian network. Joining a team of welcoming individuals who are exceptional yet unassuming. Diverse yet uncompromising in unity. You grow your career within a movement that matters where success is measured in people helped communities made whole and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good youll have mentors who empower your growth along a purposeful career path. You align your lifes work with an ongoing mission thats bigger than all of us. As you care for others youre cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

The American Red Cross is seeking a bilingual (English Spanish) detailoriented and selfmotivated senior manager for digital content strategy with a focus on the Biomedical Services website and app (Blood Donor App). This fully remote position will lead content strategy and implementation across Red Cross digital platforms with the goal of enhancing and optimizing a visitors journey and into the conversion funnel. Additionally in the first 1224 months of this role a large portion of time will be dedicated to serving as the POC for content as part of an organizationalwide website redesign initiative including content migration and translation while continuing to own all daytoday duties within the current platforms. The candidate will also be responsible for managing all inapp content including items such as promotions badges feature updates and more. The candidate will need to possess strong organizational skills and deep experience with content strategy as well as content implementation. This role will report to the Director of Digital Marketing.

Salary Range: 100k105k

WHAT YOU NEED TO KNOW:

Key Responsibilities:

Project and People Management

• Manage and implement web content strategy and migration as part of a large organizationalwide website redesign project for .
  • Serve as the POC and project manager for content migration and multilanguage translation requirements as well as being handson in the implementation and optimization before during and after launch.
  • Develop and manage contentrelated project milestones timelines resources and requirements when implementing content into new frameworks.
  • Provide data and analytics to support content strategy decisions and organizational needs when considering user journeys page components SEO and web best practices.
  • Assist with content migration from one CMS into the next and complete content QA with a focus on the multilingual experience.

• Drive innovation and optimization many times serve as a project manager across both web and app platforms for items like web journeys (deep linking) and additional content and component enhancements.
• Serve as accessibility lead and liaison performing regular content audits to ensure the site remains accessible to all visitors. Project manage updates that need to be met to achieve maximum accessibility across and Blood Donor App.

Content Strategy and Management

• In partnership with marketing and engagement teams craft compelling web and app content that drives engagement and conversions supporting blood product donations and lead generation efforts.
  • Own and manage all web and inapp content requests and processes as part of the larger content strategy for and Blood Donor App. This includes working with crossfunctional teams (engagement product marketing) leading discovery sessions identifying content requirements and objectives wireframing content development (writing content and imagery selection) content implementation and QA. This role is responsible for ensuring all parties are at the table moving content forward with both speed and thoughtfulness.
  • Implementing web and app content requests via Adobe Experience Manager (CMS) with a focus on Spanish and multilanguage and bringing them to life via the web and app. Ensure all content upholds brand standards and adheres to SEO and web best practices.
• Oversee the creative and copy development of promotional areas of web and app including the web homepage banners and mobile app promo areas as well managing the updates related to T&C that are updated frequently.
• Responsible for running continuous web and app tests that provide clear insights to help direct content strategy and drive donation appointments.

Data Analysis and Optimization

• Responsible for analyzing and reporting in partnership with other teams web performance metrics including assessing engagement lead generation conversion rates and SEO performance for campaigns and across the blood product donor experience.
• Translate analytic insights into recommend optimizations for content collaborating with the digital engagement team to establish KPIs and create reporting dashboards for continuous insights.

Cross Functional Training & Documentation

• Train stakeholders on processes and best practices for digital content.
• Develop efficient processes and documentation to help guide large groups of stakeholders through the content request and implementation process to ensure consistency and ease of enablement.

Additional duties may be assigned as the discretion of the Director Digital Marketing.

WHERE YOUR CAREER IS A FORCE FOR GOOD:

• Should be selfmotivated this position is fully remote.
• Proven success in managing webbased marketing projects with a focus on content donor journeys and project management
• Experience with content management systems Adobe Experience Manager strongly preferred experience with Spanishlanguage sites a plus
• Stay current on web trends as it impacts content consumption SEO and conversion.
• Analytical mindset with experience in web analytics Adobe Analytics preferred and the ability to leverage data to drive improvements.
• Exceptional communication skills and the ability to collaborate effectively across teams

WHAT YOU NEED TO SUCCEED:

• 4year college degree or equivalent combination of education and experience in communications English or equivalent field required
• Minimum 610 years of related experience
• Demonstrated experience working in digital marketing with a focus on web/digital content and experience
• Highly developed verbal and written communication skills
• Strong teamwork collaboration and ability to work with crossfunctional teams
• Proficiency in Microsoft Office applications is required
• Must perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal State and local regulations
• Travel will be required up to 20.

*Combination of candidates education and general experience satisfies requirements so long as the total years equate to descriptions minimum education and general experience years combined (Management experience cannot be substituted).

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job the employee is regularly required to sit; use hands to handle or feel;and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk and stoop kneel crouch or crawl. The employee must frequently lift and/or move up to 15pounds and occasionally lift and/or move up to 30pounds. Specific vision abilities required by this job include close vision distance vision color vision peripheral vision depth perception and ability to adjust focus. The work environment will consist of moderate noise (i.e. business office with computers phones and printers light traffic). The employee must have the ability to work in asmall cubicle andhave the ability tosit at a computer terminal for an extended period of time.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of responsibilities duties and skills required of personnel so classified.

BENEFITS FOR YOU:

We take care of you while you take care of others. As a missionbased organization we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work retirement getting healthy and more. With our resources and perks you have amazing possibilities at the American Red Cross to advance and learn.
Medical Dental & Vision Plans
Health Spending Accounts & Flexible Spending Accounts
PTO Holidays
401K with up to 6 Match
Paid Family Leave
Employee Assistance Programs
Disability and Insurance: Short Long Term
Service Awards and Recognition

*LIJG1

Apply now! Joining our team will provide you with the opportunity to

make your career a force for good!

The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected veteran status age or any other characteristic protected by law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers San Diego Fair Chance Ordinance the California Fair Chance Act and any other applicable state and local laws.

AmeriCorps the federal agency that brings people together through service and its partners the Peace Corps AmeriCorps Alums National Peace Corps Association and the Service Year Alliance launched Employers of National Service to connect national service alumni with opportunities in the Red Cross is proud to be an EONS partner and share our employment opportunities with the network of organizations.

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