Director Social Media Influencer Marketing Strategy Boston MA
Director Social Media Influencer Marketing Strategy Boston MA
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Job Description
Position Overview
The Director of Social Media and Influencer Strategy will play a pivotal role in shaping the banks online presence customer engagement and brand narrative. Reporting to the SVP Head of Brand and Sponsorships this leader will be responsible for developing and executing comprehensive strategies across social media content marketing and influencer partnerships to drive brand awareness customer acquisition and loyalty. The ideal candidate is a strategic thinker with deep expertise in digital marketing an eye for creative excellence and a passion for leveraging innovative channels to humanize the banking experience.
Social Media Strategy and Management
- Develop and execute a comprehensive social media strategy aligned with the banks marketing goals and objectives.
- Oversee the creation and curation of content across all social platforms (e.g. Instagram Facebook TikTok YouTube).
- Monitor trends customer sentiment and competitive activity to inform strategy.
- Leverage data and analytics to optimize performance and guide decisionmaking.
- Ensure compliance with regulatory and legal standards in all social media activities.
- Stay up to date on emerging social media platforms and tools and make recommendations on adoption.
Influencer and Content Partnership Strategy
- Develop and execute a comprehensive influencer strategy aligned with the banks marketing goals and objectives. This may involve researching target audiences analyzing competitors and identifying key messaging and content themes.
- Identify vet and build relationships with influencers and brand advocates who align with the banks values and target audience.
- Design and execute influencer campaigns to amplify key initiatives and expand reach.
- Foster content partnerships with industry leaders community organizations and complementary brands to enhance credibility and customer trust.
- Monitor and measure influencer performance. Analyze data and use it to optimize influencer engagements.
- Recommend new creative opportunities and ways to work with external paid influencers leveraging datadriven insights and trends.
Leadership and Collaboration
- Manage and mentor a team of social media content and influencer marketing professionals.
- Manage social agencies (including inhouse Creative team) and partners to deliver the bestinclass campaigns and content to our customers.
- Manage social production budgets to ensure we invest efficiently while maintaining a high creative bar and optimize for continuous performance improvement.
- Collaborate with crossfunctional teams including product marketing PR compliance and customer experience to ensure correct of the brand strategy and platform best practices.
- Present insights performance reports and recommendations to senior leadership.
- Establish short and longterm learning agendas and oversee social and influencer measurement capabilities analysis and executive reporting of campaigns. Analyze social media metrics to evaluate campaign performance optimize strategies and maximize audience engagement.
- Manage social production budgets to ensure we invest efficiently while maintaining a high creative bar and optimize for continuous performance improvement.
Qualifications: To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Qualifications
Education and Experience
- 9 years of experience in social media content marketing and influencer strategy in a leadership role. Required.
- 9 Years Marketing experience or related field. Required.
- Proven track record of developing and executing successful digital marketing campaigns experience in the financial sector is a plus but not required.
- Bachelors Degree or equivalent work experience: Marketing Public Relations Communications Business Administration or equivalent field. Required.
- Masters Degree Marketing Public Relations Communications Business Administration or equivalent field. Preferred.
Skills and Competencies
- Deep knowledge of social media platforms content trends and influencer marketing.
- Strong analytical skills with the ability to interpret data and drive actionable insights.
- Exceptional communication and storytelling skills with an ability to simplify complex topics.
- Creative thinker with a customerfirst mindset.
- Familiarity with financial regulations and the unique challenges of marketing within the banking industry is a plus.
EEO Statement: At Santander we value and respect differences in our workforce. We actively encourage everyone to apply.
Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin genetics disability age veteran status or any other characteristic protected by law.
Working Conditions: Frequent Minimal physical effort such as sitting standing and walking. Occasional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds able to bend kneel climb ladders.
Employer Rights: This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.
The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (nonexempt) the annual range is based on a 40hour work week. The exact compensation may vary based on skills experience training licensure and certifications and location.
Base Pay Range
Minimum:
Maximum:
Required Experience:
Director
Employment Type
Full-Time
