Senior Director of Digital
Senior Director of Digital
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Job Description
Who We Are
International Justice Mission (IJM) is the global leader in protecting vulnerable people from violence around the world. Our team of over 1200 professionals are at work worldwide in over 30 offices. Together we are on a mission to rescue millions protect half a billion and make justice unstoppable.
We are a global community that cares for one another. We believe that the way we work is as important as the results we achieve. We provide professional excellence with joy and celebration to all those we serve.
The Need
For over 25 years IJM has pioneered the work to protect vulnerable people from violence. 9 out of 9 times in the last decade IJMs Justice System Strengthening Projects have reduced slavery and violence between 50 and 85 for very large populations of people in poverty. As we grow to expand our impact to protect 500 million people from violence we are seeking a Senior Director of Digital
As IJM expands its mission to rescue 1 million people and protect over 300 million from violence we are seeking a visionary and strategic Senior Director of Digital to architect the future of our global digital engagement. This senior leader will unify our digital systems marketing automation and CRM strategies into a cohesive engine for growth engagement and impact.
This role is responsible for advancing a global digital marketing ecosystem that integrates Salesforce (and other key marketing technologies) to deliver intelligent personalized journeys for all donor segmentsmass midlevel major and principal. From acquisition to longterm stewardship this leader will own the strategy infrastructure and necessary to drive supporter engagement and optimize experiences across platforms.
This position is hybrid (onsite Tuesdays & Thursdays) if located in the Washington DC area or remote for nonlocal candidates. It reports to the Chief Marketing Officer and is only available for candidates with the right to work in the US.
Responsibilities
Digital Marketing Strategy & Channel Optimization
Lead the vision performance strategy and across IJMs core digital marketing channelsincluding website SEO SEM paid media email and socialto drive engagement and conversion across supporter segments.
Oversee integrated digital campaigns that span paid owned and earned media channels ensuring a cohesive user experience and brand consistency.
Set goals for digital engagement and revenue growth implementing datadriven strategies to increase acquisition retention and lifetime value.
Champion creative and content strategies aligned to audience insights and platformspecific best practices.
MarTech Strategy & Marketing Automation
Design and evolve the global marketing technology stackincluding Salesforce CRM Marketing Cloud journey builders and analytics platformsto support automation targeting and personalization at scale.
Align marketing automation capabilities with supporter journeys enabling responsive timely and personalized experiences for mass midlevel and major donors.
Ensure platform integrations e.g. web analytics CRM CDP) support robust data flows and performance tracking across all digital touchpoints.
Serve as a strategic connector between marketing and IT helping guide enterprise decisions on infrastructure data systems and vendor relationships.
Donor Journey Mapping & Lifecycle Marketing
Develop fullfunnel multichannel donor journeys that align to segmentspecific behaviors motivations and moments of engagement.
Partner with fundraising communications and regional teams to map journey touchpoints conversion paths and lifecycle messaging strategies.
Use A/B testing dynamic content and behavioral data to optimize journeys for acquisition reactivation and longterm donor retention.
Digital Innovation & Performance Insights
Introduce and test emerging digital tools such as personalization engines chatbots AI/MLdriven optimization and dynamic content delivery to enhance the supporter experience.
Lead the development of dashboards and reporting frameworks that track digital campaign performance channel ROI and audience engagement across platforms.
Foster a culture of innovation performance analysis and experimentation to continuously improve digital impact.
Team Leadership & Global Collaboration
Build and lead a highperforming digital marketing team with expertise across channels content analytics and automation.
Provide strategic support and alignment to global regions empowering local within a unified digital strategy.
Oversee strategic partnerships with digital agencies creative vendors and tech platforms to drive innovation scale and costefficiency.
Serve as a trusted partner across fundraising advocacy and communications teams to align digital with enterpriselevel growth and engagement goals.
Qualifications:
Critical Qualities
Strategic systems thinker with a strong analytical mindset and results orientation.
A missiondriven collaborative leader who builds bridges between teams and technologies.
A clear communicator who can influence technical and nontechnical stakeholders at all levels.
Passionate about creating transformative digital experiences that deepen relationships and drive action.
Education & Experience
1215 years of experience in digital marketing with significant leadership in martech CRM systems and donor/customer journey design.
Deep expertise with Salesforce ecosystem (Marketing Cloud CRM Journey Builder) marketing automation platforms and customer data infrastructure.
Proven success leading highimpact marketing technology strategies across multitiered audience segments.
Strong understanding of donor and customer behavior segmentation lifecycle marketing and multichannel optimization.
Experience managing technical and creative teams and working crossfunctionally across enterprise organizations.
Technical Competencies
Strong project management and organizational skills with a focus on process improvement.
High attention to detail.
Excellent verbal and written communication skills.
Strong written and verbal communication skills with the ability to draft clear concise and professional materials.
Proficiency in Microsoft 365 Google Workspace and virtual collaboration platforms (e.g. Teams Zoom Slack).
Ability to manage multiple priorities in a facedpaced environment
NonTechnical Competencies
Mature orthodox Christian faith as defined by the Apostles Creed;
Strong ethic of service and a passion for IJM.
Collaborative and serviceoriented mindset.
Selfmanaged
Other Duties:
This job description is not designed to cover or contain a comprehensive list of activities duties or responsibilities for the position. Duties responsibilities and activities may change at any time with or without notice. All positions are to perform any additional tasks assigned by the supervisor.
Application Process:
Upload Resume Cover Letter & Statement of Faith* in one PDF document.
*What is a statement of faith
A statement of faith should describe your Christian faith and how you see it as relevant to your involvement with IJM. The statement can either be incorporated into the cover letter or submitted as a separate document and should include at a minimum a description of your spiritual disciplines (prayer study etc. and your current fellowship or place of worship.
What does IJM have to offer
Comprehensive Medical/Dental/Vision benefits
Monthly commuter and parking benefits in the DC metro area
Retirement benefit options
Paid leave starting at 23 days
12 holidays (plus early release the day prior)
Daily quarterly and annual community spiritual formation
Robust staff care resources
IJM holds strict safeguarding principles and a zero tolerance to violations of the Safeguarding Policy Protection against Sexual Exploitation Abuse and Harassment Policy and Code of Ethics. Candidate selection is based on technical competence recruitment selection and hiring criteria subject to assessing the candidates value congruence and thorough background police clearance and reference check processes.
At IJM were committed to building a diverse workforce through fair and equitable employment practices. IJM encourages people of any race color age sex marital status or political ideology to apply for employment. While we welcome everyone into this work we truly believe that the work we are doing is Gods work not our own and practice spiritual disciplines together daily. Thats why we legally require under SEC. 2000e1 Section702 of Title VII of the Civil Rights Act of 1964 that all employees practice a mature orthodox Christian faith as defined by the Apostles Creed.
IJM requires a background check police clearance and thorough review of references with an employment offer and/or employment contract.
#LICW1
#LIRemote
Required Experience:
Exec
Employment Type
Full-Time
