Enrollment Marketing Manager

Located in Bostons historic Fenway area Simmons University has a strong tradition of empowering women and challenging traditional gender roles. Simmons was founded for equality 125 years ago as one of the first higher education institutions dedicated to helping women become leaders. Today our university continues to grow and evolve and now offers Bostons only womens undergraduate program and graduate programs open to all.

Youre joining our community at an especially exciting time as we continue to innovate for the future. Simmons recently launched a sixschool academic structure that leverages our expert faculty and longstanding expertise in professions that make our communities stronger. In addition we continue to highlight our highvalue education proposition that is delivering greater ROI to students and putting them on the fast track to career growth and success. Youll find that people who work here truly believe in our mission of preparing students to become social justiceoriented leaders who excel in their professions and their communities. This commitment and pride make for a dynamic workplace.

As a university that values diversity equity and inclusion Simmons encourages applications from all underrepresented groups. Simmons is committed to creating developing promoting and enhancing inclusive hiring practicesat all levels for all positionsensuring diverse talent pools and the delivery of a consistent positive candidate experience. Simmons is an equal opportunity employer and is committed to continuing to develop a more diverse faculty staff student body and curriculum.

JOB SUMMARY

The Enrollment Marketing Manager is responsible for creating and executing a marketing and communication plan with differentiated messaging for prospective adult learners seeking online in person and hybrid programs. The Manager will ensure that individual communications contain relevant and uptodate information consistently reflect the Simmons brand and are distributed in a timely and costeffective manner. This Manager will be responsible for maintaining concise data reports and will provide analysis on the effectiveness of individual tactics as well as overall plans.

Working closely with the enrollment and admission team the Manager will create and distribute effective communication to community college partners highlighting new initiatives and benefits with the goals of relationship building and expanding transfer student enrollment.

ESSENTIAL JOB FUNCTIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• In partnership with Enrollment Management and the Office of Undergraduate Admission manage and execute communication sequences to prospective and accepted adult learners and transfer students.

• Develop communications in various formats including but not limited to email letters print publications postcards and texts.

• Strategize with the marketing and admission team to develop and enhance lead generation and lead nurture strategies.

• Collaborate closely with the admission and enrollment team on new recruitment and marketing initiatives to grow the adult learner population.

• Evaluate current trends and student expectations with regard to content and delivery method and adjust communication strategy as necessary.

• Create and manage social media for prospective adult learners including coordinating social media posts monitoring social media sites daily and responding directly when appropriate in accordance with University social media policies.

• Collaborate with external partners and vendors as well as Simmons Web team to coordinate digital advertising and Undergraduate Admission web presence.

• Ensure all communications and messaging are consistent across all platforms create and implement strategies to ensure consistency is maintained.

• Write and/or update content for publications including emails letters print collateral and social media.

• Create and distribute monthly marketing/communications reports to ensure data informed decision making and campaign effectiveness.

• Stay up to date on industry trends and best practices related to marketing communication and enrollment of adult learners across all relevant programs and modalities.

OTHER DUTIES AND RESPONSIBILITIES

• Support recruitment events with the creation and updating of presentations and other materials needed for online and in person sessions and events.

• Participate on the University Transfer Student Success Team.

• Participate in Marketing and Admission team meetings trainings and planning sessions

• Other duties as assigned.

REQUIRED QUALIFICATIONS

• Education: Bachelors degree required

• Experience: Minimum of two years of experience in marketing or communications preferably in higher education or a related field with a focus on online transfer and/or adult learners.

• Skills:

• Strong verbal and written communication skills.
• Experience with CRM systems databases and virtual communication tools.
• Ability to analyze data and develop strategic communication plans.
• Proven ability to manage multiple tasks and deadlines effectively.

PREFERRED QUALIFICATIONS

• Familiarity with the CRM Slate or similar student engagement tools

• The ideal candidate will: maintain a strong customer focus foster mutual respect practice and promote teamwork perform independently maintain confidentiality adhere to high standards of personal conduct and maintain and enhance professional/job competency.

COMPETENCIES

• Problem Solving

• Analytical and Strategic

• Customer Service Oriented

• Communication (Written Verbal Presentation)

• Commitment to Inclusive Excellence and Social Justice

• Teamwork

• Leadership

WORK ENVIRONMENT & CONDITIONS/PHYSICAL DEMANDS

• Remote Eligibility: Hybrid (with minimal travel).

• Work Schedule: Fulltime 12month position 40 hours per week; occasional evening and weekend work required for online or in person events.

• Environment: Office

• Travel Requirements: Occasional (limited) conference and meeting travel

• Physical Demands: Primarily a sedentary role with some standing and walking required for recruitment events.

Salary Grade