Sr Product Marketing Manager Fire TV

The Fire TV Marketing team is seeking a customerobsessed analytical and detailoriented entrepreneurial leader to drive content strategy and programming across the UI for our key streaming categories. This role is intrinsically crossfunctional as you will partner with global sales marketing product management public relations finance and legal teams to develop and execute product marketing strategies in worldwide.

Fire TV is one of the top selling streaming media players in the US Germany and the UK. Our selection of apps available on the device is growing daily and were looking for a product marketing manager to raise the bar on the content discovery and engagement experience on Fire TV. In this role youll build a deep understanding of Fire TV customers along with the apps available on Fire TV and youll find new ways to surface content to millions of Fire TV customers based on these insights.


Key job responsibilities
Own the ondevice marketing strategy and implementation for key Fire TV content categories.
Identify key customer segments and create lifecycle journeys to drive acquisition retention and engagement.
Develop compelling positioning and messaging that resonates with target customers.
Partner with Product Engineering PR Sales and Creative teams on gotomarket for new products/features.
Lead GTM for large integrated marketing campaigns across owned earned and paid channels.
Lead competitive analysis and market research to identify opportunities and threats.
Deep dive into category performance and present action plan in weekly/monthly business reviews.
Define success metrics and build measurement frameworks to track performance.
Develop frameworks and SOPs to optimize content across different streaming providers.
Manage relationships with Fire TV Amazon and thirdparty teams.


A day in the life
You will work closely with partner marketing and product teams to develop global content category experiences identifying key customer segments and creating journeys through the UI. You will leverage customer insights performance data and A/B testing to influence the UI design improving discovery and adoption of healthy streaming behaviors. You will enhance efficiency and automation of our marketing placements creating frameworks and SOPs that optimize impression allocation across Fire TV Amazon and thirdparty content providers. Youll have an eye for compelling content and CX an aptitude for crossfunctional partnership and a passion for testing. The successful candidate will have strong experience in building and testing strategy sharing results with stakeholders and driving implementation. He or she will have firstclass written and verbal communication skills the ability to prioritize to meet deadlines topnotch organizational skills experience managing expectations and dependencies and the ability to see and show results with data.

About the team
Fire TV Marketing teams mission is to delight customers with engaging ondevice experiences. We build strategies that lead to longterm ondevice success through accelerating engagement and monetization as measured by growing our active customer base device usage and financials (ad revenue and subscriptions). By nurturing our relationships with Fire TV customers we contribute to the flywheels for Prime Advertising and Alexa. As part of this we are responsible for developing testing and rolling out innovative ways to get the most relevant content in front of customers. Our vision is to find new and better ways to bring customers the content they love and wantand make it easy to discover new content they might not have heard of yet.

8 years of professional noninternship marketing experience
Experience leading gotomarket for consumer software or hardware product launches
Experience building executing and scaling crossfunctional marketing programs
Experience using data and metrics to drive improvements
Bachelors degree required MBA preferred

Experience with customer segmentation profiling and targeting
Experience with A/B Testing or MultiVariate Testing or both
Experience prior success in driving of largescale project plans with multiple teams in support of business goals
Experience presenting metrics and progress to goal to senior leadership
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Excellence in strategic thinking and problemsolving

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

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Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.