Prime Video is seeking an analytical and outcome oriented Senior Paid Media Manager to lead our customer acquisition and retention strategies for Prime Video across 3P device partners in Latin America. Your focus will be driving innovative and effective media campaigns for PV across 3P devices. You will be responsible for managing media agencies and other partners in order to achieve our marketing and media objectives. You will work across a variety of teams to establish and implement media best practices create rigorous analytical processes and produce costeffective break through advertising strategies that can be applied in Latin American and in other PV locales where the global 3P Device Partnerships team operates.
The successful candidate will be a blended balance of media strategist project manager relationship builder and analyst. They will be comfortable working with complete independence yet will be effective at partnering crossfunctionally with internal and external stakeholders including creative marketing product legal events PR and outside agencies. They are passionate and knowledgeable about the entertainment industry with superior written and verbal communication skills.
Key job responsibilities
Develop and execute comprehensive growth marketing strategies across multiple partners and territories aligning with overall business objectives and brand positioning
Drive datadriven decisionmaking by leveraging advanced analytics to continuously optimize marketing campaigns and improve ROI
Lead a culture of continuous improvement through testandlearn methodologies developing hypotheses designing experiments and scaling successful initiatives
Optimize the entire customer journey from acquisition to retention focusing on improving conversion rates reducing customer acquisition costs and increasing LTV
Establish and monitor KPIs to measure the effectiveness of growth marketing initiatives and regularly report on performance to stakeholders and leadership team
Manage budgets and timelines for media campaigns
Oversee prelaunch and postbuy performance audits and optimization efforts to ensure the integrity and efficiency of the media plans.
Interface directly with networks affiliates and partners to inspire and develop new advertising programs and secure premium media
Seek and evaluate strategic media opportunities and serve as a thoughtleader on new and innovative ways to reach and connect with our customers.
Monitor and analyze competitive media and marketing strategies
6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables) to manipulate and analyze data
Experience building executing and scaling crossfunctional marketing programs
Experience communicating results to senior leadership
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events webinars email lead nurture programs and CRM/sales insights
Experience with Salesforce and Tableau
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
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Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112800/year in our lowest geographic market up to $186500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.