Senior Marketing Manager

Why CAST AI

CAST AI is the leading Kubernetes automation platform for AWS GCP and Azure customers. The company is on a mission to deliver a fully automated Kubernetes experience. Whats unique about CAST AI is that its platform goes beyond monitoring clusters and making recommendations; it utilizes advanced machine learning algorithms to analyze and automatically optimize clusters saving customers 50 or more on their cloud spend improving performance and reliability and boosting DevOps and engineering productivity.

The company has raised $73M from investors including Cota Capital Creandum Uncorrelated Ventures and Vintage Investment Partners. CAST AI has nearly 200 employees globally and is headquartered in Miami Florida.

However this is merely the beginning. Our product roadmap is filled with exciting innovations that are yet to come. We are searching for intelligent motivated and selfreliant people to help us fulfill this ambitious mission.

Core values that hold us all together:

PRACTICE CUSTOMER OBSESSION. Focus on the customer journey and work backwards. Strive to deliver customer value and continuously solve customer problems. Listen to customer feedback act and iterate to improve customer experience.

LEAD. Take ownership and lead through action. Think and act on behalf of the entire company to build longterm value across team boundaries.

DEVELOP AND HIRE THE BEST. Strive to raise the performance bar by continuously investing in yourself the team and by hiring the best possible candidates for every position. Drive towards personal development and professional growth and mentor others to raise the collective bar.

EXPECT AND ADVOCATE CHANGE. Strive to innovate and accept the inevitable change that comes with innovation. Constantly welcome new ideas and opinions. Share insights responsibly with unwavering openness honesty and respect. Once a path is chosen be ready to disagree and commit to a direction.

Role overview

Cast AI is seeking a highly skilled Marketing Manager with expertise developing and executing marketing campaigns for earlystage B2B software products. The candidate will lead marketing efforts for Casts innovative earlystage products (moonshots) driving user acquisition and experimenting across multiple channels.

The Senior Manager Moonshots will report into Casts head of Demand Generation. The role will initially be an individual contributor role with the opportunity to eventually build a team.

To be successful you need to have a founder mentality be a creative thinker be proactive and find outofthebox solutions for complex problems be comfortable experimenting quickly with new ideas at the risk of failing and take real ownership of the product.

Requirements

• Proven experience in marketing management with a focus on user acquisition in tech environments ideally cloudnative or AI
• Strong ability to design and run campaigns with a datafirst approach
• Experience working crossfunctionally with product managers product marketing managers designers developers and other roles
• Selfstarter with excellent communication skills; able to act as the primary marketing lead within a crossfunctional team
• Demonstrated success in nontraditional acquisition tactics beyond standard paid channels
• Handson experience with key tools: HubSpot Salesforce GA4 GTM GSC Looker Outreach Zoom Webinars and more

Responsibilities

• Develop and own marketing strategies to drive new users and brand awareness.
• Design and execute fullfunnel marketing campaigns collaborating closely with the Product and Marketing teams.
• Identify and test experimental growth tactics with a datadriven mindset.
• Drive user acquisition through creative nontraditional channels.
• Work crossfunctionally with product management and product marketing to align messaging assets and timing while acting as the goto marketing expert within the pod.
• Produce compelling marketing content (emails landing pages ad copy social posts etc. tailored to target personas.
• Set up track and report on key performance metrics; iterate quickly based on performance.
• Continuously monitor trends and competitor activity to identify new opportunities.
• Ensure brand consistency and tone across all moonshotrelated communications.

Whats in it for you

• Join a fastgrowing cuttingedge company thats redefining cloudnative automation and optimization.
• Work with a global team of cloud experts and innovators passionate about pushing the boundaries of Kubernetes technology.
• Enjoy a flexible remotefirst work environment with opportunities to travel and engage with customers worldwide.
• Competitive compensation package equity options and extensive benefits.
• Europe timezone working hours.
• Full time fully remote.