Field Marketing Manager
Field Marketing Manager
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Job Description
POSITION OVERVIEW
As the Field Marketing Manager you will be an integral part of the North American marketing team helping to drive brand awareness lead generation and deal acceleration through events and webinars. In this role you will be responsible for the planning strategy and of the field marketing plan. This position works closely with the broader marketing team sales product and customer success to drive programs (live and virtual) with the goal of generating quality leads pipeline and building customer relationships.
RESPONSIBILITIES AND DELIVERABLES
Field Marketing:
- Own the field marketing calendar with a focus on industry conferences tradeshows and proprietary events
- Identify and evaluate sponsorship opportunities and thirdparty events that match verticals and Ideal Customer Profiles (ICP)
- Oversee booth design content and engagement strategies to enhance attendee interactions
- Manage the planning logistics and onsite of events and speaking engagements
- Form strong relationships with top industry organizations associations groups vendors and thought leaders
- Collaborate crossfunctionally with sales and marketing to secure buyin set goals and identify new opportunities for regional success
Digital Programs:
- Own the strategy and of webinars driving thought leadership and lead generation
- Work closely with subject matter experts customers and partners to develop compelling webinar content
- Manage endtoend webinar logistics including platform management promotion and postevent followup
- Collaborate with stakeholders and crossfunctional teams to generate ideas to drive webinar registration and audience engagement
Performance Measurement and Optimization:
- Define key performance indicators (KPIs) to measure the effectiveness of programs
- Track and measure ROI providing datadriven recommendations for future sponsorship investments
- Provide regular reporting and insights to stakeholders including senior management on the impact of field marketing efforts
ORGANIZATIONAL ALIGNMENT
This role reports directly into the Director Demand Generation
QUALIFICATIONS SKILLS & WORK TRAITS
- An understanding of demand generation best practices principles and tactics
- Experience managing events and conferences of all levels as well as speaking engagements
- Demonstrated ability working in a fastpaced environment managing multiple programs with selfsufficiency and agility
- Strong organizational skills
- Excellent communication presentation and interpersonal skills with the ability to lead and influence
- Travel as required up to 20 of the time
TECHNICAL COMPETENCIES REQUIRED:
- 5 years of proven marketing experience in field marketing event marketing and/or demand generation; B2B SaaS experience a plus
- Proficient in CRM tools (Salesforce) and marketing automation (Pardot)
- Ability to work with marketing analytics tools to track performance analyze data and generate insights
- Familiarity with data visualization tools to create meaningful reports and dashboards
EDUCATION
- Bachelors degree in marketing or a related discipline
Required Experience:
Manager
Employment Type
Full-Time
