Senior Product Marketing Manager
Senior Product Marketing Manager
Posted on :
27-04-2025
Employer Active
1 Vacancy
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Job Description
Join a Challenger
Being a traditional bank just isnt our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options and we challenge ourselves and our teams to creatively transform whats possible in banking. Our team is made up of inquisitive and agile minds that find smarter ways of doing things. If youre not afraid of taking on big challenges and redefining the future you belong with us. Youll get to work with people who will encourage you to reach new heights. We like to keep things fun ask questions and learn together.
We are a big (and growing! family. Overall we serve more than 670000 people acrossCanadathrough Equitable BankCanadasChallenger Bank and have been around for more than 50 years. Equitable Banks whollyowned subsidiary Concentra Bank supports credit unions acrossCanadathat serve more than six million members. Together we have over$125 billionin combined assets under management and administration with a clear mandate to drive change in Canadian banking to enrich peoples lives. Our customers have named our EQ Bank digital platform one of the top banks in Canada on the Forbes Worlds Best Banks list since 2021.
Purpose of Job
Reporting to the Senior Manager Personal Banking Growth the Sr Product Marketing Manager Personal Banking will lead the strategy development and of marketing campaigns and initiatives that drive awareness adoption and engagement with EQ Banks personal banking products. This includes leading product launches acquisition campaigns and customer communications to achieve key business KPIs as well as leading gotomarket plans for new products features and promotions
About The Work
- Own the marketing strategy and of campaigns & initiatives to drive awareness account signups and funding/deposits across all EQ Bank personal banking products
- Lead gotomarket planning for new product launches feature enhancements and promotions developing positioning messaging and integrated campaign strategies that align with customer needs and business goals.
- Manage the creative development process including writing of creative briefs and ensure flawless of marketing campaigns. Work closely with internal & external agencies product partners analytics and legal/compliance to deliver innovative and impactful programs for prospective and current customers.
- Partner with performance marketing team & analytics in the creation and maintenance of dashboards and tracking tools to monitor campaign performance including overall effectiveness learnings and make recommendations accordingly to ensure customer needs and business KPIs are met. Share insights and learnings with key stakeholders.
- Stay current on industry trends competitive activity and innovation opportunities to continuously improve our customers experience and increase performance of campaigns and market positioning.
- Use datadriven analysis and customer insights to test messaging and channels to continuously improve performance. Leverage postlaunch learnings to optimize future initiatives.
- Be a customer advocate within EQ Bank marketing team ensuring the highest quality interactions with the customer across all lifecycle stages and channels.
- Partner with various stakeholders such as Product partners Legal Compliance Contact Centre and Operations to ensure alignment on customer communications marketing campaigns and timing.
- Collaborate closely with Customer Care CX Product and Analytics teams to identify and alleviate customer pain points to support a seamless and consistent customer experience.
About You
- 7 years related work experience
- Postsecondary education in Marketing Commerce or related experience
- Strong understanding of brand & product marketing strategies email marketing best practices leveraging & activating customer data targeting & personalization and audience segmentation
- Strong analytical skills and ability to translate data into business insights through campaigns and A/B testing.
- Passion for customer insights and communications to achieve business objectives.
- Experience working in a fastpaced environment using agile methodologies to continuously launch and iterate on programs.
- Excellent time management skills ability to effectively manage prioritize and execute multiple projects simultaneously while ensuring their manager Director EQ Bank Marketing has an appropriate level of awareness/detail on projects to support.
- Self starter capable of managing projects independently and building relationships with internal/external stakeholders.
- Proven leadership skills including daytoday team management mentorship & guidance
- Strong verbal written and communication skills
- Track record of delivering key business results
- Financial Services or Fintech marketing experience preferred
What we offer For fulltime permanent roles
Competitive discretionary bonus
Market leading RRSP match program
Medical dental vision life and disability benefits
Employee Share Purchase Plan
Maternity/Parental topup while you care for your little one
Generous vacation policy and personal days
Virtual events to connect with your fellow colleagues
Annual professional development allowance and a comprehensive Career Development program
A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
The incumbent will be working hybrid and in office time will be spent working from Equitable Banks additional office space located at 351 King Street East Toronto ON.
Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyones diverse experiences and perspectives. In tandem with that commitment we support and encourage our staff to grow not just in their career path but personally as well.
We commit to providing a barrierfree recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.
We cant wait to get to know you!
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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