At Qualtrics we create software the worlds best brands use to deliver exceptional frontline experiences build highperforming teams and design products people love. But we are more than a platformwe are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit determination and a disdain for conventionbut most of all it requires closeknit highfunctioning teams with an unwavering dedication to serving our customers.
When you join one of our teams youll be part of a nimble group thats empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together by passing the microphone and iterating until the best solution comes to light. You wont have to look to find growth opportunitiesready or not theyll find you. From retail to government to healthcare were on a mission to bring humanity connection and empathy back to business. Join over 5000 people across the globe who think thats work worth doing.
Principal Product Marketing Manager Qualtrics AI
Why We Have This Role
We are seeking an experienced and strategic Principal Product Marketing Manager to join our platform product marketing team. This role is essential for driving the gotomarket strategy positioning and messaging for AIpowered solutions including our newly announced Qualtrics Experience Agents. You will bridge product sales and marketing to ensure successful launches that drive product adoption and revenue our AI capabilities expand this position will play a pivotal role in shaping our narrative and positioning in the market allowing us to effectively communicate the transformative impact of our solutions on customer experiences.
How Youll Find Success
- Strategic Thinking: You enjoy developing longterm strategies that align marketing efforts with business objectives using datadriven insights to inform your decisions.
- Storytelling Acumen: You have a passion for crafting compelling narratives that effectively communicate the value of complex AI solutions making them relatable and exciting for various audiences.
- Market Insight: You take pleasure in conducting market research and competitive analysis enthusiastically identifying trends and opportunities that position our AI solutions ahead of the competition.
- Collaboration and Influence: You thrive in collaborative environments where you can build strong relationships across product sales and marketing teams influencing stakeholders to drive alignment and success.
- Project Management Excellence: You excel at juggling multiple projects simultaneously maintaining attention to detail while ensuring timely delivery and of gotomarket strategies.
- CustomerCentric Mindset: You are dedicated to understanding customer needs and pain points using these insights to refine product positioning and messaging that resonates deeply with target audiences.
- Commitment to Learning: You have a strong desire to stay ahead in the fastevolving field of AI and product marketing consistently seeking opportunities for professional growth and development.
How Youll Grow
In this role you will have numerous opportunities for growth and learning including:
- Deepening AI Expertise: Engage in ongoing training and professional development focused on the latest trends and advancements in AI technology enhancing your knowledge of agentic AI and its strategic applications.
- CrossFunctional Collaboration: Collaborate closely with diverse teams including engineering and data science allowing you to gain insights into technical aspects and sharpen your ability to translate complex features into customercentric messaging.
- Leadership Development: Take charge of projects that require you to lead crossfunctional teams strengthening your project management skills and enhancing your ability to drive initiatives from concept through .
- Thought Leadership Opportunities: Publish your insights through various content formats (e.g. whitepapers webinars) and become a recognized thought leader in the field of AI product marketing sharing your knowledge with industry stakeholders.
Things Youll Do
- Drive the positioning and vision for the XM Category by crafting and maintaining a cohesive AI product story.
- Conduct market research and competitive analysis to identify trends and customer needs in AIdriven solutions.
- Validate product value propositions for Experience Agents and prioritize use case solutions based on customer input.
- Develop and execute the gotomarket strategy for AIpowered solution launches ensuring strong messaging with clear value differentiation.
- Collaborate with marketing teams to enhance awareness and adoption of AI offerings.
- Create compelling sales and marketing materials to empower field teams.
- Develop impactful content and thought leadership (e.g. whitepapers case studies webinars) to educate our target audience.
- Collaborate with engineering and data science teams to translate complex features into compelling customer benefits.
- Drive AI ethics and responsible AI messaging to ensure transparency and trust in our solutions.
What Were Looking for on Your Resume
- 7 years of experience in product marketing within B2B SaaS.
- Strong positioning messaging and storytelling skills with the ability to distill complex technical concepts.
- Proven experience supporting pipeline growth and developing enablement programs especially in AI solutions.
- Excellent project management skills and ability to lead crossfunctional teams.
- Demonstrated ability to build strong relationships with product teams for seamless .
What You Should Know about This Team
- We are dedicated to the craft of Product Marketing and producing excellent GTM strategies and assets to demonstrate our value.
- Our team sits at the center of efforts to bring experience management and product innovation to the market.
- We have high visibility and deep collaboration opportunities across all major functions in our PXE (Product Experience Design Engineering) and GTM (Marketing Sales Services Customer Success) organizations.
Our Teams Favorite Perks and Benefits
- Culture: A vibrant work environment that encourages collaboration creativity and worklife integration.
- Team Engagement: Opportunities for teambuilding activities companywide celebrations and a supportive community.
- Health and Wellness: Competitive health coverage wellness stipends and an annual experience bonus to enhance your personal and professional life.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays plus one day selected by your organizational leader. These purposeful inperson days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week work where you want owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other protected characteristic.
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please let your Qualtrics contact/recruiter know.
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For fulltime positions this pay range is for base per year; however base pay offered may vary depending on location jobrelated knowledge education skills and experience.A signon bonus and restricted stock units may be included in an employment offer in addition to a range of medical financial and other benefits based on eligibility criteria.
Washington State Annual Pay Transparency Range
$164000$273500 USD
Required Experience:
Manager