drjobs Luxury Brand Marketing Manager Perigold

Luxury Brand Marketing Manager Perigold

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1 Vacancy
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Job Location drjobs

Boston - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Perigold is seeking a Brand Marketing Manager to join the Perigold Marketing team. In this role youll be responsible for ensuring brand integrity and consistency across the entire consumer journey to drive consideration recall and awareness. Youll develop a deep understanding of the Perigold customer (B2C and B2B) the competitive landscape and the core brand offering to inform creative briefs marketing plans and drive bestinclass . Youll oversee how the Perigold brand comes to life across key initiatives including loyalty programs B2B and prospecting across the Wayfair family of brands.

This role is based in Boston 4 days in office) and reports to Perigolds Chief Marketing Officer with significant crossfunctional exposure across our Marketing Retail Content Creative and Category Management teams.

What Youll Do

  • Own the brand strategy with the CMO and manage its and consistency across customer touch points inclusive of both B2C and B2B and across the Wayfair Family of Brands
  • Develop test and measure Perigolds B2B marketing strategy in partnership with the B2B CMO and Marketing teams
  • Own Perigolds loyalty strategy inclusive of launch strategy and ongoing management and measurement
  • Centralize and evangelize consumer insights including management of annual Brand Health survey through our external insights vendor
  • Ensure Brand Communications Calendar reflects a cohesive crosschannel strategy inclusive of brand and merchandising priorities; work with crosschannel partners to bring to life through GTM process
  • Partner with Performance Marketing lead and Integrated Marketing Analyst to concept execute and measure integrated Brand Campaigns
  • Partner with marketing channels and Creative teams to ensure brand positioning is effectively integrated into all creative assets
  • Manages a team of 3 direct reports including oversight of Promotions & Offers Supplier Marketing & Advertising and Curation
  • Oversee our Supplier Marketing and Advertising function ensuring our strategy to market our supplier brands ladders up to overall Brand Strategy and maximizes monetization potential
  • Oversee our Promotions function including promotional calendar and campaign and measurement
  • Oversee Curation ensuring our product curations in marketing and onsite events reflect our SOV priorities and storytelling goals

What Youll Need

  • 5 years of experience working in brand marketing in a consumer brand agency and/or consulting capacity
  • Luxury retail experience highly preferred
  • A deep understanding of and curiosity about consumer behavior
  • Demonstrated balance of being highly analytical and originally creative
  • Critical thinking including the ability to break down complex ideas and generate insights and solutions or strategically build a story from large data sets
  • Excellent interpersonal skills and ability to influence seniorlevel and crossfunctional stakeholders
  • Ability to communicate a highlevel brand vision as well as give tactical creative feedback
  • Strong verbal and written skills including distilling data into compelling insightled presentations
  • Superb project management skills including the ability to work on multiple projects at once
  • An ownership mindset with the ability to streamline processes and thrive in a highly ambiguous and fastpaced environment with a get stuff done attitude
  • Collaborative team player who wants to see the whole team succeed and thrive
  • Familiarity with the latest market trends and best practices especially as it relates to the target consumer

About Wayfair Inc.

Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industryleading technology and creative problemsolving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.

No matter who you are Wayfair is a place you can call home. Were a community of innovators risktakers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and wellpositioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice If you have any questions or wish to exercise your rights under applicable privacy and data protection laws please contact us at.


Required Experience:

Manager

Employment Type

Full Time

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