Head of Media Buying for Gypsy

Why this role matters

At Gypsy growth is never accidental its built on bold moves sharp strategies and the right people leading the charge. As our Head of Media Buying youll drive highimpact acquisition across Tier 1 markets fueling our next stage of scale.

This role is about more than just traffic its about building a highperforming team creating a smart sustainable growth engine and ensuring every dollar spent brings longterm value. From strategy to youll own the performance and the playbook behind how we acquire and retain the right users at the right time through the proper channels.

If youre someone who thrives on data leads with clarity and loves building systems that scale this role is your runway.

Your daily adventures

• Build from the ground up Establish and grow a highperforming internal media buying department hiring and mentoring a team of sharp ROIfocused buyers.
• Own the strategy Design and implement fullfunnel acquisition strategies tailored to Tier 1 markets aligned with broader business goals.
• Oversee campaigns Manage campaign planning and realtime optimization across Facebook Google UAC Native and other acquisition channels.
• Be dataobsessed Track and analyze key performance indicators (ROI CPA ARPU ADPU CR) making datainformed decisions to scale what works.
• Lead budget performance Take full ownership of media buying spend (minimum $300K/month) ensuring every dollar drives value.
• Collaborate deeplyWork handinhand with the Product Retention and Partner teams to align messaging timing and creativity with user lifecycle goals.

What makes you a great match

• 3 years of handson experience in media buying or traffic arbitrage specifically targeting Tier 1 markets within the gambling space.
• Proven experience managing largescale campaigns with budgets of $300K monthly.
• Youve built or scaled an inhouse media team and confidently led at least 5 team members.
• Deep knowledge of iGaming product metrics (LTV churn RPU) and WhiteLabel dynamics.
• Strong grasp of media platforms like Facebook Google UAC and Native ad networks.
• Familiarity with advanced tools and tactics: cloaking antidetect browsers account farming and tracking solutions.
• You speak data fluently and use it to drive clear strategic decisions.
• Confident communicator in English (UpperIntermediate or above) with the ability to lead conversations with partners platforms and internal stakeholders.

Bonus points if you have

• A network of trusted affiliates platform partners and private traffic sources.
• Experience with inapp user acquisition.
• A solid understanding of legal and compliance considerations in Tier 1 markets.
• Previous inhouse media buying experience.

What we offer

At Gypsy we believe work should fuel your growth not drain it. Heres what you can expect when you join the journey:

• Time to recharge 20 working days of paid vacation annually plus 2 additional business days off each quarter.
• Remotefirst & flexible Work from anywhere with the freedom to shape your day.
• Modern equipment Well set you up with everything you need to do your best work.
• Growth support English language training a personal learning budget career path clarity and access to top industry events.
• Wellbeing matters Mental health support fitness perks and a culture that respects your time and boundaries.
• Empowered culture Transparent communication diverse perspectives and impactdriven collaboration.