Group Marketing Manager
Group Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
About the role:
The Group Marketing Manager I (GMM I) will be responsible for leading the global downstream clinical and economic marketing strategies and initiatives for the Drug Elution (DE) Therapies product portfolio. This role will manage a team of product managers to drive continued growth of the DE portfolio globally. To be successful this individual will need to collaborate with many crossfunctional partners to include Medical Affairs Brand Activation Marketing Strategy R&D Clinical Sales Sales Training and other product marketing teams.
Responsibilities will include:
- Effectively lead a team of marketing product managers to achieve excellent performance in upstream downstream clinical and economic marketing activities campaigns and initiatives.
- Lead team through of clinical data launches ensuring impactful messaging to enhance product understanding and adoption.
- Lead and manage economic marketing strategies focusing on demonstrating the value of carotid products. Collaborate with crossfunctional partners to create compelling economic value propositions.
- Manage and evolve the DE portfolio value proposition positioning and messaging with a focus on the DrugEluting Portfolio clinical data.
- Lead the global portfolio marketing initiative for the DE Therapies franchise. Define portfolio marketing opportunities and priorities and galvanize crossfunctional team to execute.
- Develop and execute multiyear integrated commercial plans for the DE portfolio ensuring alignment with franchise and PI Vascular objectives and the Strategic Plan. Drive of commercial plan to obtain identified franchise revenue profitability and budget objectives.
- Partner with global marketing leaders to ensure consistency across geographies and with crossfunctional partners to ensure alignment across key communication and customer engagement channels.
- Coach teams to develop simple differentiated concise messages and to create innovative downstream marketing solutions programs and tools to create value and drive preference.
- Establish indepth knowledge of peripheral vascular business environment; provide insights into the formulation of the US Annual Operating Plan (AOP) market and revenue forecasting.
- Identify and communicate competitive threats and opportunities for the franchise and lead competitive action / response plans.
- Spend time in the field to gain market and clinical insights and build relationships with key physicians to drive education market adoption and innovation of Company products.
- Collaborate with new product development teams to ensure new products meet market demands and align with the companys strategic goals.
- Provide regular updates and reports to senior management on marketing performance and initiatives.
Required qualifications:
- Bachelors degree required (Business Engineering Science Healthcare/Biomedical) advanced degree
- Previous management/team leadership experience in a relevant function or business.
- 5 years of medical device marketing experience
- Experience planning and managing product launches
- Track record of success leading crossfunctionally and with global partners to develop plans strategies and tools to maximize sales potential
- Demonstrated experience developing and giving presentations to internal and external customers including sales teams physicians cardiovascular service line administrators and executives
- Travel approximately 25
Preferred qualifications:
- Masters/MBA preferred
- An individual that is highly motivated with an actionoriented mindset
- Exceptionally strong collaboration skills coupled with a teamfirst leadership philosophy
Required Experience:
Manager
Employment Type
Full-Time
