Commercial Manager
Commercial Manager
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Job Description
We has an exciting and unique opportunity to join VSA as the Commercial Manager for Easter Anguston Farm in Peterculter. This role is pivotal in the evolution of VSA and the future of the farm itself.
VSA is a 155yearold independent social care charity based in the North East of Scotland. We provide a wide range of essential services that support older people children and families individuals with mental health and neurodiversity needs as well as over 2000 unpaid carers. Our mission is to provide the best of care and support to enable the community to fulfil its potential.
One of VSAs most unique assets is Easter Anguston Farm a 90acre property with natural habitats fields woodlands and a collection of special animals. It is already a popular destination particularly during school holidays when it is open to the public. However we believe there is significant potential to build upon its popularity and transform it into a yearround destination.
As the Commercial Manager you will have the opportunity to develop and oversee multiple revenue streams enhance community engagement and create a sustainable and thriving destination for the wider local communities across the North East of Scotland. This role is not just about managing the farm; it is about innovating and driving its commercial success.
We are looking for a dynamic and goaloriented individual who can bring fresh ideas and strategic thinking to the table. Your expertise in farmbased business development and passion for sustainability and community involvement will be crucial in helping Easter Anguston Farm fulfil its potential.
This is an innovative opportunity for the right candidate to make a significant impact. You will be at the forefront of transforming the farm into a premier destination working with a dedicated team and strategic partners to achieve our ambitious goals.
If you are excited about the prospect of taking on this challenge and making a real difference we would love to hear from you.
Salary: 45000 per annum
Hours: 35 per week (MondayFriday) It is expected that work outside these hours will sometimes be required due to the nature of the role. TOIL will be offered for hours worked at weekends or in other exceptional circumstances as agreed in advance by the Director of BDMI.
Location: Easter Anguston Farm Peterculter Aberdeen
Purpose of Role:
To transform Easter Anguston Farm into a premier destination developing and overseeing multiple revenue streams and enhancing community engagement. This role requires a strategic thinker with expertise in farmbased business development and a passion for sustainability and community involvement
Main Duties/Responsibilities:
- Develop and implement a commercial strategy to transform Easter Anguston Farm into a selfsustaining hightraffic destination.
- Work alongside and in harmony with the care team at the farm who oversee VSAs trainee programme.
- Identify secure and oversee strategic partnerships with established businesses to operate onsite facilities such as a coffee shop garden centre gift shop yoga and wellbeing studio soft play centre animal leasing model cattery business and educational programs.
- Oversee and ensure agreements are in place with all strategic partners.
- Spearhead marketing and branding initiatives to enhance awareness of VSAs charitable services and drive footfall to the farm.
- Organise and manage key seasonal marketing events such as Easter Egg Trails Christmas Markets and Halloween events.
- Manage and ensure the farm shop which is fully owned by VSA and generates 100 profit for the charity is a strong profit centre for VSA.
- Work within VSAs Sustainability policy to protect and enhance the farms natural environment.
Objectives:
Establish at least eight revenue streams at Easter Anguston Farm within the first year.
Qualifications/Training/Education:
Essential:
Proven experience in commercial management preferably within a farm or similar environment.
Strong business development skills with a track record of securing and managing strategic partnerships.
Excellent marketing and branding skills.
Ability to work autonomously with minimal senior management oversight.
Passion for sustainability and community engagement.
Desirable:
Educated to Secondary ALevel/Highers level or relevant equivalent professional qualification.
Ability to evidence further development and/or CPD in a relevant discipline.
Experience:
Essential:
Proven experience in commercial management preferably within a farm tourism rural visitor business or similar environment.
Strong business development skills with a track record of securing and managing strategic partnerships.
Excellent marketing and branding skills.
Ability to work autonomously with minimal senior management oversight.
Passion for sustainability and community engagement.
Desirable:
Experience of working in or with notforprofit sector organisations.
Experience of working in or with Health and Social Care organisations or within one of VSAs core service provision areas.
Experience of working within a complex organisation.
Familiarity with Microsoft Office Salesforce .
Key Skills/Aptitudes:
Essential:
Strong interpersonal skills and an ability to engage with people of all levels of seniority.
Ability to establish and maintain positive professional relationships with a wide range of people with different backgrounds and experiences.
Excellent verbal and written communication skills.
Ability to produce plans proposals and reports to a very high standard.
Ability to collate interpret and present data.
Excellent projectmanagement and organisational skills.
Ability to manage a number of at times conflicting priorities.
Ability to communicate clarity of needs and expectations
Desirable:
Working knowledge of project planning approaches.
Understanding of working in a highprofile brand marketing and communications context.
Personal Qualities:
Essential:
Empathy with VSAs vision mission and values.
Sensitive and diplomacy in dealing with others
Able to work with minimum supervision
Flexible and cooperative
Driven by working to targets and deadlines
Team player
Can work proactively and on own initiative while remaining an embedded cooperative team member committed to team goals.
Willing to learn new skills
Resilient
Attention to detail
Desirable:
Empathy with the needs of those in the social care system
Empathy with the working context of all colleagues within VSA
Other Job Requirements:
Ability to work flexibly
Subject to a PVG Disclosure Scotland check
Valid driving license and have own transport
Required Experience:
Manager
Employment Type
Full-Time
