Community and Social Media Liaison

Community and Social Media Liaison

Averages 1030 hours weekly assisting the Marketing Director General Manager and team with Events Promotions Social Media and other Instore opportunities.

Overall Job Scope

Our mission is to promote the brand and products of ChickfilA. Create events promotions and community involvement for both ChickfilA Imperial and Blomfield and Santa Fe Springs. Our goal is to create Remarkable experiences for our guests through social media instore engagement and community events.

Job Responsibilities

• Social Media
• Schedule weekly content for Social Media outlets (Facebook Instagram) that will engage promote interaction among guests and highlight our brand product team members and community involvement.
• Come up with original content and stay on top of our monthly calendar so that its relevant to our store and our guests.
• Use the social media content tool (provided by corporate) to schedule readymade posts pictures and other trending content. This is an amazing tool that makes schedule content easy and fun!
• Respond to comments messages and posts and keep our pages interactive and uptodate. We may also receive complaints or special requests and will direct them accordingly.
• Events
• Assist with coming up with original ideas for monthly events (Family Nights Special Events Bingo National Holidays etc.. Many times we have a calendar of events planned well in advance 36 months). Often coming up with the idea for an event is figuring out how we can engage/involve the community promote the product and the brand and create a Remarkable experience for guests.
• Develop and execute a plan/run sheet for the event (Craft Activity Supplies Decorations Staffing Operations etc.. This includes coming up with what staffing may be needed what well need for supplies and decorations how this will be executed then working with operations to make sure we have communicated our plan and we have the necessary staff in place on both the operational side and the event side.
• Market and promote the event through various mediums (text social media email website store). We can plan a great event but it doesnt matter if no one knows or comes! We also do instore promotion where well have handouts and personally invite guests. Often our dining room team will assist with this but youll find that guests come to know you and part of the fun is the guest interaction where you get to connect and personally invite them.
• InStore Promotions
• Assist with of instore promotions (such as spotlight emails social media offers events sampling)
• Marketing Pushes during peak times to engage with guests and have them connect with us (Mobile Ordering social media Sampling new products)
• Quarterly Campaigns will be sent out by the corporate office. Our job is to update any promotional materials sent to the store and align our events or social media to the national campaign when appropriate.
• InStore Operations
• From time to time the marketing team may be asked to provide assistance with instore may include:
• Catering Orders (Putting supplies together for pickups or deliveries)
• Hosting/Dining Room (A great opportunity to interact with guests while refreshing beverages taking trays and keeping an eye on things)
• Running (Taking orders to tables and again interacting with guests making sure they have everything they need)
• Knowledge of the stores POS system. This is needed when we input orders for catering/donation/surprise and delights etc. There may be times when you need to assist guests at the register.
• Community Involvement
• When donation requests have been approved we insure to input in google sheets for tracking purposes and turn it in to the store so the donation may be fulfilled within operations.
• When Cow appearances have been approved we will work with operations to schedule a person for the cow and be responsible for being the cow handler at an event (To get the person in and out of the suit take pictures be a PR presence at the event or opportunity).
• When community events have been approved we may take our prize wheel promotion cards or the cow and be a part of the external opportunity as a PR presence for ChickfilA.
• We have various partnerships with different groups. Often these opportunities allow us to host events or attend events where we may bring the cow prizes coupons or engage the community and continue to market ChickfilA and our partnership.
• Additional Opportunities
• Food Distribution We have the opportunity to give food away! Especially when we have new products. We will work with our Marketing Director to target businesses or places we may want to drop off food.
• Surprise & Delight Having the ability to surprise & delight guests with special promotions freebies showing up to schools or businesses with the cow or food dropping off cookies or coupons and simply creating a ChickfilA Surprise for guests.