Product Marketing Manager Credit Commerce

It all started with an idea at Block in 2013. Initially built to take the pain out of peertopeer payments Cash App has gone from a simple product with a single purpose to a dynamic ecosystem developing unique financial products including Afterpay/Clearpay to provide a better way to send spend invest borrow and save to our 50 million monthly active customers. We want to redefine the worlds relationship with money to make it more relatable instantly available and universally accessible.

Today Cash App has thousands of employees working globally across office and remote locations with a culture geared toward innovation collaboration and impact. Weve been a distributed team since day one and many of our roles can be done remotely from the countries where Cash App operates. No matter the location we tailor our experience to ensure our employees are creative productive and happy.

The Role

Cash App is looking for a Product Marketing Manager Credit & Commerce to lead strategy and for our credit and liquidity offerings. This includes Cash App Afterpay Cash App Borrow and future lending and shopping products designed to help our users manage shortterm financial flexibility.

Youll own how we position launch and grow these productsworking closely with Product Brand Creative and Analytics to reach new users deepen engagement and ensure our features deliver meaningful value. If youre a customerobsessed product marketer with experience in credit lending or shopping products this is an opportunity to shape one of the most important growth areas at Cash App.

As a core member of the Cash App Product Marketing team youll do more than just support launches. Youll influence product strategy define positioning and craft gotomarket plans that drive measurable impact.

You Will

• Strategy & Positioning
  • Partner with Product to align understanding of product roadmaps and develop marketing roadmaps
  • Develop product positioning and messaging for credit and commerce offerings
  • Develop quarterly and annual plans and set strategic OKRs aligned with marketing and Cash App goals
  • Build strategies to more effectively drive shopping behaviors across Cash App Afterpay
  • Gain buyin from Product Customer Insights and Brand Strategy teams on positioningCampaign Strategy &
• Campaign Strategy &
  • Drive growth of key Credit and Commerce products among a highly segmented audience with distinct needs
  • Develop continuing strategies to manage brand convergence of Cash App and Afterpay leveraging data and user insights to inform recommendations
  • Manage campaign development and creative output with Cash App Creative team
  • Lead campaign recaps and effectiveness measurement
  • Partner with Brand Strategy on creative brief development
• CrossFunctional Leadership
  • Present gotomarket strategies and results to senior leadership
  • Influence decisionmaking across product and business teams including product construct
  • Collaborate with Customer Insights Data Science and Finance to define success metrics
• Insights & Measurement
  • Monitor and optimize performance of credit and commerce products across channels
  • Lead comprehensive campaign recaps highlighting performance and learnings
  • Use insights to inform future product positioning and marketing strategies
  • Identify opportunities to optimize user adoption and engagement of credit offerings

You Have

• 810 years in consumer product marketing with focus on credit and commerce
• Deep understanding of credit products including: APR and lending pricing structures Credit marketing and impact of user eligibility Affiliate networks and commerce platforms
• Experience shaping responsible lending strategies
• Demonstrated ability to understand and advocate for user financial needs
• Experience using data to identify credit product opportunities
• Deep knowledge of credit industry trends and regulatory landscape
• Strong understanding of user financial behavior and decisionmaking
• Proven ability to measure and optimize credit product adoption
• Excellence in communicating complex financial products simply
• Experience presenting to and influencing senior leadership

Were working to build a more inclusive economy where our customers have equal access to opportunity and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

We believe in being fair and are committed to an inclusive interview experience including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter who will treat these requests as confidentially as possible. Want to learn more about what were doing to build a workplace that is fair and square Check out our ID page.

While there is no specific deadline to apply for this role U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.